CBS’s second half of the Sunday NFL doubleheader did a terrific 17.0 HH rating in the metered markets (mostly Pittsburgh at Dallas between 4:30 and almost 8:00 pm).
NBC’s Sunday Night Football at 8:30 pm averaged a 15.2 HH rating in the 56 metered markets (San Francisco at New England, briefly interrupted by President Obama’s remarks from Newtown, CT).
FOX’s single game did a very competitive 13.8 HH rating (mostly NY Giants at Atlanta and Green Bay at Chicago at 1:00 pm).
Bringing up the rear was the early afternoon 1:00 pm game on CBS (mostly Denver at Baltimore, along with two other regional games), which averaged an 11.1 HH rating against the stiff early afternoon competition on FOX.
Sunday 12.16.2012 Sports Overnight Ratings (HH) |
Rating | Share | Mkts | % US | |||||
FOX | Various | NFL SINGLE | Program Average | 13.8 | 27 | 56 | 70 | ||
1:00 | GB-CHI Region | 15.5 | 31 | 11 | 13 | ||||
1:00 | NYG-ATL Region | 11.0 | 22 | 19 | 30 | ||||
1:00 | TB-NO Region | 13.7 | 27 | 4 | 4 | ||||
1:00 | MIN-STL Region | 22.9 | 46 | 3 | 3 | ||||
1:00 | WAS-CLE Region | 23.3 | 43 | 6 | 6 | ||||
4:00 | DET-AZ Region | 20.5 | 37 | 2 | 3 | ||||
4:00 | CAR-SD Region | 10.8 | 18 | 4 | 3 | ||||
4:00 | SEA-BUF Region | 9.6 | 18 | 7 | 8 | ||||
CBS | 1:00 | NFL EARLY | Program Average | 11.1 | 22 | 51 | 61 | ||
1:00 | JAC-MIA Region | 11.8 | 24 | 5 | 4 | ||||
1:00 | DEN-BAL Region | 10.3 | 21 | 36 | 46 | ||||
1:00 | IND-HOU Region | 14.4 | 29 | 10 | 11 | ||||
4:30 | NFL LATE | Program Average | 17.0 | 30 | 54 | 67 | |||
4:30 | PIT-DAL Region | 17.0 | 29 | 51 | 63 | ||||
4:30 | KC-OAK Region | 16.7 | 37 | 3 | 4 | ||||
NBC | 8:00 | SNF | SF-NE | 15.2 | 24 | 56 | 70 | ||
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Local Market Ratings
Milwaukee (Green Bay) and Pittsburgh each approached the 50 HH rating level for local coverage of their team’s game (48.5 and 47.5 rating, respectively).
New Orleans and Boston (New England) exceeded the 35 rating threshold (37.6 and 36.6 rating).
A number of other markets fell in the 30-35 range: Denver (33.7), Minneapolis (32.6), Indianapolis (32.4), Chicago (31.5), Baltimore (31.5), Dallas (31.4), Seattle (30.6) and Kansas City (30.0) .
San Diego once again visits the hall of shame. The Chargers home game against Carolina did not sell out and was blacked out in America’s Finest City.
Sunday 12.16.2012 | KEY MARKET RATINGS | ||||||||
Away Team | Rating | Share | Home Team | Rating | Share | ||||
FOX | 1:00 | GB | 48.5 | 78 | CHI | 31.5 | 59 | ||
1:00 | NY (Giants) | 15.2 | 30 | ATL | 26.3 | 48 | |||
1:00 | TB | 12.4 | 25 | NO | 37.6 | 60 | |||
1:00 | MIN | 32.6 | 65 | STL | 18.7 | 39 | |||
1:00 | WAS | 28.9 | 53 | CLE | 29.5 | 57 | |||
4:00 | DET | 22.6 | 39 | ARI (PHX) | 18.4 | 36 | |||
4:00 | CAR | 17.3 | 30 | SD | N/A | N/A | |||
4:00 | SEA | 30.6 | 58 | BUF | 22.2 | 34 | |||
CBS | 1:00 | JAC | 17.3 | 33 | MIA | 14.5 | 31 | ||
1:00 | DEN | 33.7 | 68 | BAL | 31.5 | 53 | |||
1:00 | IND | 32.4 | 55 | HOU | 29.4 | 51 | |||
4:30 | PIT | 47.5 | 70 | DAL | 31.4 | 58 | |||
4:30 | KC | 30.0 | 50 | OAK (SF) | 12.6 | 32 | |||
NBC | 8:30 | SF | 27.2 | 47 | NE (BOS) | 36.3 | 56 |
SATURDAY SPORTS. Pretty slim pickings for sports viewers Saturday. The BEST rating for each network is listed below. Two completely meaningless college bowl games on ESPN were the top-rated sports telecasts for the day, each at a lowly 1.9 HH rating.
Saturday 12.15.2012 Sports Overnight Ratings (HH) |
Rating | Share | Mkts | % US | |||||
CBS | 2:00 | College BBall | Indiana-Butler | 1.5 | 4 | 56 | 70 | ||
4:45 | Sports Spectac. | Showtime Boxing | 1.3 | 3 | 56 | 70 | |||
ABC | 4:00 | ESPN Saturday | 0.7 | 2 | 56 | 70 | |||
NBC | 4:00 | Golf | Father/Son | 0.9 | 2 | 56 | 70 | ||
ESPN | 1:00 | New Mexico Bowl | Nevada-Arizona | 1.9 | 5 | 56 | 70 | ||
4:45 | Idaho Potato Bowl | Toledo-Utah St | 1.9 | 4 | 56 | 70 | |||
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