April 15, 2013

SKEDBALL: Weekend Sports Ratings — The Masters Rules

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Written by: Mitch Metcalf
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CBS Sports continues its springtime roll, with The Masters coverage over the weekend up about 25% from last year.  Sunday’s final round hit an impressive 10.2 household rating in the 56 local markets measured by Nielsen (covering 70% of the country).

NASCAR on Saturday night on FOX averaged a 3.5 household rating, down a tenth of a rating point from last year.  NBA on ABC Sunday was down 24% to a 2.5 rating, while MLB on FOX Saturday afternoon declined a similar 22% to a 2.1 rating.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.