March 11, 2013

SKEDBALL: Weekend Sports Ratings

The PGA and the weekend’s broadcaster (in this case NBC) usually have reason to be overjoyed when Tiger Woods is in contention at a tournament.  This weekend at Doral, Florida (the WGC Cadillac event), Woods won the event going away.  Saturday from 2-6 pm NBC averaged a 3.0 household rating and 7 share in the 56 metered markets (up from  2.2 / 5 for last year’s third round).  Sunday’s final round from 3-7 pm averaged 4.4 / 9 (up from 3.1 / 7 last year).  There have been better ratings for a Tiger Woods win, but this one suffered from a lack of suspense for almost the entire weekend.

FOX’s coverage of the NASCAR Las Vegas 400 on Sunday from 3:15-6:15 scored a similar 4.4 rating / 10 share (and close to last year’s 4.6 /10).

ABC did best with second game of an NBA doubleheader Sunday (Chicago at Lakers from 3:45-6:15), which averaged a 3.5 rating and 8 share. Game one between Boston and Oklahoma City from 1:00-3:45 averaged a 2.6 / 6.

CBS stuck with NCAA men’s basketball Sunday.  Tepid ratings for the tripleheader shows interest in college hoops doesn’t really get going until the later rounds of the March Madness tournament.  Game 1 from 12:00-2:15 (VCU at Temple) scored 0.9 /2.  Game 2 from 2:15-4:30 (Wichita State at Creighton) also 0.9 / 2.  Game 3 from 4:30-6:15 (Indiana at Michigan) averaged 2.3 / 5.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.