January 20, 2014

SKEDBALL: Weekend Sports TV Ratings

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday January 18 and Sunday January 19, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population.


NFL Playoffs: Conference Championships Weekend

29.5 rating CBS 3:00 AFC New England-Denver (+6% from 27.9 for BAL-NE last year and +1% from 29.1 for BAL-NE two years ago)
31.0 rating FOX 6:45 NFC San Francisco-Seattle (+19% from 26.1 for SF-ATL last year and -7% from 33.4 for NYG-SF in OT two years ago)

In addition to the 56-market composite ratings above, the table below summarizes ratings for the AFC and NFC Championship games Sunday in the four markets with teams involved.  Seattle (54.3 HH rating) and Denver (53.0 HH rating) had the best local support, with well above half the homes in the market watching their teams win.  The losing team’s markets (San Francisco-Oakland-San Jose and Boston) were closer to the 45 rating level.  Denver viewers kept watching the NFC game in very large numbers (the 36.9 HH rating in Denver exceeded the national average of 31.0 for the NFC Championship).  Meanwhile, Boston viewers turned off their TVs in droves and couldn’t stomach more football after their frustrating loss.

Local Market HH Ratings Sunday 1.19.2014Markets with an AFC or NFC Contending Team
SF-Oak Seattle Boston Denver
AFC / CBS 29.5 29.6 43.8 53.0
NFC / FOX 47.5 54.3 22.9 36.9

Finally, the 10 largest TV markets without a team involved in the AFC or NFC Championship are listed below.  For both the AFC and NFC Championship game, Washington DC and Phoenix had the best ratings among the large markets without a contending team.  On the flip side, New York and Houston were the weakest large TV markets for both games.  Los Angeles (still without an NFL team) had very low ratings for the AFC game, but the NFC Championship rating in LA was solid (near the national average).

Local Market HH Ratings Sunday 1.19.201410 Largest Markets without a Championship Contender
New York Los Angeles Chicago Philly Dallas Wash DC Atlanta Houston Detroit Phoenix
AFC / CBS 24.7 24.1 27.7 28.1 26.5 29.6 28.9 24.2 26.2 30.0
NFC / FOX 24.9 29.6 28.6 28.4 29.5 33.7 31.2 26.2 27.5 36.6


College Basketball

1.23 rating 12:00 pm Saturday CBS NR-Tennessee vs #13-Kentucky
1.62 rating 2:00 pm Saturday CBS NR-NC State vs #23-Duke
1.41 rating 4:00 pm Saturday CBS #9-Oklahoma State vs #15-Kansas


US Olympic Trials

0.67 rating NBC 2:30 pm Saturday Freestyle Grand Prix
0.53 rating NBC 3:15 pm Sunday Snowboard Grand Prix


1.4 rating NBC 12:30 pm Sunday Boston vs Chicago OT
0.24 rating NBCSN 7:30 pm Sunday Washington vs NY Rangers

English Premier League Soccer

0.19 rating NBCSN 7:45 am Southampton vs Sunderland
0.40 rating NBCSN 10:00 am Fulham vs Arsenal
0.75 rating NBC 12:30 pm Liverpool vs Aton Villa

0.24 rating NBCSN 8:30 am Tottenham Hotspur vs Swansea City
0.53 rating NBCSN 11:00 am Manchester United vs Chelsea


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.