NETWORK UPDATE:  BIG BROTHER gained 0.1 in final Thursday numbers. CABLE HIGHLIGHTS:  MTV’s TEEN MOM dominated Thursday cable, rebounding by 0.19 from last week’s drop to 1.01 (and up 0.16 in F12-34s to 1.48).  However, that big lead-in didn’t do much for ONE BAD CHOICE, which remained at 0.27 (and down 0.08 in F12-34s to 0.43).  […]

        NETWORK FINALS:  The 8PM, 8:30PM and 9:30PM WHOSE LINE IS IT ANYWAY reruns each lost 0.1 in final numbers after adjustment for local baseball preemptions.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Even SHARK WEEK couldn’t dislodge VH1 and USA from the top of Monday […]

        NETWORK FINALS:  ABC’s Notre Dame vs. Texas game adjusted up 0.3 to 3.3 in final numbers (however, the FALL PREVIEW informercial that started the night fell 0.2 to 0.9) and NBC’s NASCAR race gained 0.1 to 0.9.  BIG BROTHER also rose 0.1 to 1.4.          Broadcast Official Nationals […]

  CBS survived the loss of its temporary Monday anchor. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

      NETWORK FINALS:  THE BIG BANG THEORY did gain 0.1 in final numbers (leaving it at 2.79 to be more specific), although that still leaves it at a very low level by its standards.  In addition, GREY’S ANATOMY (2.06) and SCANDAL (1.64) adjusted just enough to respectively move up and down 0.1.   […]

        NETWORK FINALS:  We expected lots of sports- and weather-driven adjustments from Friday prelims, and here they are.  CBS’s NFL PRESEASON game gained 0.2 to 1.2.  ABC’s WHAT WOULD YOU DO rerun and 20/20 each dropped 0.1 to a respective 0.7/0.7.  FOX’s MASTERCHEF reruns lost 0.1 to 0.5/0.5.  And CW’s MASTERS OF […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for TO TELL THE TRUTH, THE VOICE, and the rerun of BLACK-ISH.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS: On OWN, QUEEN SUGAR fell 0.06 to 0.09, not providing a great lead-in to the […]

        NETWORK FINALS:  As expected, lots of adjustments, as the entire CBS and NBC line-ups dropped 0.1 across the board.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network had THURSDAY NIGHT FOOTBALL to itself, and the game gave it a 2.58 rating, while the […]