America welcomed back WILL & GRACE with open arms. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  A new WINTER OLYMPICS low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. NBC:  […]

  Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]

  NETWORK UPDATE:  Another 0.1 for EMPIRE pushed the blockbuster to 5.4 in final numbers, and AMERICAN IDOL gained a tenth as well.  In addition, SURVIVOR and ARROW gained 0.1.  However, BLACK-ISH, NASHVILLE and THE 100 each lost 0.1. Ratings in  demos for the Top 25 original cable telecasts (plus a few other lower-rated but […]

  Airing a regular line-up on July 4th didn’t work out well for CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

        NETWORK FINALS:  THE CONNERS, THE FLASH and THE VOICE gained 0.1 in final numbers, while BLACK-ISH and SPLITTING UP TOGETHER lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was another big night for sports on cable, as the NBA season began […]

      NETWORK FINALS:  FOX’s regional MAJOR LEAGUE BASEBALL games gained 0.1 in final numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  As is often the case on Saturdays, sports was in control of the cable box, although it’s less typical for soccer to be the dominant sport. […]

        NETWORK FINALS: SUNDAY NIGHT FOOTBALL adjusted to 6.1, down 0.1 from last week’s game. AMERICA’S FUNNIEST HOME VIDEOS gained 0.1 in final numbers, but 60 MINUTES and the reruns of NCIS: LA and MACGYVER lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE […]