Declines were mostly soft for the evening. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  We expected lots of sports- and weather-driven adjustments from Friday prelims, and here they are.  CBS’s NFL PRESEASON game gained 0.2 to 1.2.  ABC’s WHAT WOULD YOU DO rerun and 20/20 each dropped 0.1 to a respective 0.7/0.7.  FOX’s MASTERCHEF reruns lost 0.1 to 0.5/0.5.  And CW’s MASTERS OF […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for TO TELL THE TRUTH, THE VOICE, and the rerun of BLACK-ISH.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS: On OWN, QUEEN SUGAR fell 0.06 to 0.09, not providing a great lead-in to the […]

      NETWORK FINALS:  AMERICA’S GOT TALENT and CASTAWAYS gained 0.1 in final numbers, while the PALEY CENTER SALUTES THIS IS US special and the NCIS: NEW ORLEANS rerun lost the same.  In addition, both CW reruns dropped 0.1, which might have been the result of a local sports preemption.          […]

      NOTE TO READERS:  For the remainder of this week (4/17-19), our afternoon cable posts, which usually go up around 1:30PM PDT, will likely be posted around 5PM PDT, with text to follow.   NETWORK FINALS:  Live sports meant adjustments, with ABC’s NBA PLAYOFFS game ending up at 1.5, and NBC’s NHL PLAYOFFS […]

      NETWORK FINALS:  We didn’t have text for this morning’s preliminary numbers, so here’s a bit more detail than the afternoon usual. For all but CW, the night was mostly devoted to the VICE PRESIDENTIAL DEBATE, which was strongest on NBC, and that network also had the highest-rated post-debate commentary half-hour at 1.4. […]

      NETWORK FINALS:  WINTER OLYMPICS coverage and the night’s NBA game both rose 0.3 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD topped Saturday cable at 0.57, despite a 0.16 drop from last week.  ESPN’s COLLEGE BASKETBALL games were at 0.48/0.33/0.27/0.25/0.19.  […]

  NETWORK UPDATE:  THE MYSTERIES OF LAURA, CHICAGO PD and ARROW gained 0.1 in final numbers, while THE 100 lost the same amount. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): AMERICAN HORROR STORY (FX) lost 0.19 from its Halloween week episode, but still […]