NETWORK UPDATE:  BIG BROTHER gained 0.1 in final Thursday numbers. CABLE HIGHLIGHTS:  MTV’s TEEN MOM dominated Thursday cable, rebounding by 0.19 from last week’s drop to 1.01 (and up 0.16 in F12-34s to 1.48).  However, that big lead-in didn’t do much for ONE BAD CHOICE, which remained at 0.27 (and down 0.08 in F12-34s to 0.43).  […]

        NETWORK FINALS:  The 8PM, 8:30PM and 9:30PM WHOSE LINE IS IT ANYWAY reruns each lost 0.1 in final numbers after adjustment for local baseball preemptions.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Even SHARK WEEK couldn’t dislodge VH1 and USA from the top of Monday […]

        NETWORK FINALS:  ABC’s Notre Dame vs. Texas game adjusted up 0.3 to 3.3 in final numbers (however, the FALL PREVIEW informercial that started the night fell 0.2 to 0.9) and NBC’s NASCAR race gained 0.1 to 0.9.  BIG BROTHER also rose 0.1 to 1.4.          Broadcast Official Nationals […]

        NETWORK FINALS:  SURVIVOR, THE MASKED SINGER and THE GOLDBERGS gained 0.1 in final numbers, while the SWAT rerun lost the same.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Cable news was again at the top, with Fox News’s SPECIAL REPORT WITH BRET BAIER (i.e. […]

The Presidents Day holiday will cause delays for national television ratings (live+same day cable and broadcast) for several days.  As a rule of thumb, national holidays that close banks, stock markets or post offices also impact Nielsen ratings (MLK Day, Presidents Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, Christmas and New Year’s). After this […]

        NETWORK FINALS:  The GRAMMY AWARDS adjusted to 2.28 (down about 58% from 2020), and SIXTY MINUTES adjusted down to 0.95.  In addition, there were significant adjustments (to the next tenth) for AMERICA’S FUNNIEST HOME VIDEOS and THE SIMPSONS.         Broadcast Official Nationals Program Ratings Chart     CABLE […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for AMERICA’S FUNNIEST HOME VIDEOS, 60 MINUTES (up 0.2), THE EQUALIZER, and NCIS: NEW ORLEANS.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC’s THE WALKING DEAD slipped a tick to 0.55, and TALKING […]

  ROSEANNE wasn’t the only show facing a down arrow. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]