NETWORK UPDATE:  NOTE–because of NFL exhibition game preemptions, comparisons are to last week’s final Saturday ratings, rather than preliminary Sunday morning numbers.  NBC:  the GYMNASTICS special adjusted to 0.5, and HANNIBAL was steady at 0.3.  CBS:  PGA CHAMPIONSHIP coverage pushed the primetime line-up by half an hour, and all the night’s reruns were down 0.2, to 0.3/0.5/0.6.  ABC:  the […]

Another dull night for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT coverage adjusted to 1.4/1.1/2.4.  Elsewhere, DYNASTY fell again to 0.1, although just on the edge of that drop.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS’s NCAA TOURNAMENT games were at the top of Friday cable with 1.35 (for […]

  NETWORK UPDATE:  THE AMAZING RACE gained 0.1 and 20/20 lost 0.1 in final Friday numbers. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): It’s not currently on the chart below, because of the way Adult Swim lists it, but the highest-rated cable original […]

  NETWORK UPDATE:  2 BROKE GIRLS and MIKE & MOLLY each rose 0.1 in final numbers. CABLE HIGHLIGHTS:  Round 2 of the NBA PLAYOFFS was on TNT, and they were the top 2 shows of the night at 1.93/1.80.  VH1’s LOVE & HIP-HOP ATLANTA lost 0.23 to 1.41, and an AFTERPARTY lead-out was at 0.98, […]

      NETWORK FINALS:  SWAT gained 0.1 in final numbers.  In addition, THURSDAY NIGHT FOOTBALL adjusted to 6.4.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Note that due to Thanksgiving, all comparisons except where otherwise noted are to 2 weeks ago.  NFL Network’s share of THURSDAY NIGHT […]

  The experiment of running a vintage theatrical movie in primetime didn’t work out badly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

        NETWORK FINALS:  AMERICAN HOUSEWIFE gained 0.1 in final numbers, while AGENTS OF SHIELD and the TOUGH MUDDER special lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  History’s CURSE OF OAK ISLAND took the Tuesday cable crown, down 0.02 to 0.89, with lead-out […]