NETWORK FINALS:  CBS’s NCAA TOURNAMENT coverage adjusted to 1.9.  Elsewhere,DATELINE lost 0.2 in final numbers, and the SUPERSTORE and DECEPTION reruns were down 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Cable’s NCAA TOURNAMENT coverage again blanketed most of Saturday’s Top 8, led by […]

  BIG BROTHER was down a notch in its return. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  CABLE HIGHLIGHTS:  The NBA PLAYOFFS were once again on top, with double features on both TNT (1.39/0.87) and ESPN (1.27/1.17).   Adult Swim had 3 of the next 4 slots, with 0.67 (up 0.10) for KILL LA KILL, 0.65 (up 0.12) for SWORD ART ONLINE, and 0.56 (up 0.18) for INUYASHA, all of which […]

  NETWORK UPDATE:  BIG BROTHER gained 0.1 in final numbers, but there was no bump for EXTANT.  The only other changes were 0.1 declines for the reruns of ARROW and SUPERNATURAL. CABLE HIGHLIGHTS:  A&E’s DUCK DYNASTY again led the cable night, down a hundredth to 0.86, but lead-out COUNTRY BUCKS fell a heavier 0.09/0.11 to […]

        NETWORK FINALS:  FOX’s NFL WILD CARD game adjusted to 8.9.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN shared the AFC NFL WILD CARD game with ABC, and the cabler’s share was 2.09, while the COLLEGE BASKETBALL games that sandwiched football were at 0.47/0.45.  […]

    Time to trot out the “Everyone was watching THE WALKING DEAD” excuse. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

      NETWORK FINALS:  Game 1 of the WORLD SERIES gained 0.2 in final numbers to 5.6.  Elsewhere, AMERICAN HOUSEWIFE added 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Even with the World Series as competition, opening night for the NBA season was strong for TNT, as […]

  THE CONNERS took a hit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]