DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).  

ESPN and MLB tinkered with the Homerun Derby format this year, adding a clock and moving to a bracket format.  It all worked, with the best persons 2+ audience for the ESPN special (7.1 million) since 2009 (8.25 million).  The younger demos (adults 18-49 and men 18-49) were only the best since 2013, but those […]

      NETWORK FINALS:  GRIMM gained 0.1 but SHARK TANK and the rerun of THE ORIGINALS lost the same in final numbers.  CBS’s NCAA TOURNAMENT coverage adjusted to 1.5/1.8/1.8 over network primetime, from the preliminary 1.4/2.2/1.7.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The NCAA TOURNAMENT continued to dominate cable […]

        NETWORK FINALS:  DATELINE dropped 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart       NOTE:  At this time, we have no Saturday cable ratings lower than the Top 150 on the charts below. CABLE HIGHLIGHTS:  ESPN had all of the Top 12 slots on […]

  CW has clarified that the May 13 episode of its rebooted 90210 will be its series finale, not just the end of its 5th season.  Although CW likes to give its veteran shows a farewell lap on the way out (as Gossip Girl had earlier this season), 90210 earned its abrupt exit with ratings […]

>Five days into the November sweep, FOX is still in the lead but its percent increases over 2010 are coming back down to Earth, as expected, as the impact of Thursday and Friday’s Games 6 and 7 recedes.  Last night was a down night for FOX (2.3 for Terra Nova and House versus a 4.1 […]

In response to popular demand, we’re introducing a NEW FEATURE today: a Broadcast Official Nationals Program Ratings chart which includes final Total Viewers for each show.  We have a limited ability to make revisions to the format (a side-by-side comparison of morning and afternoon ratings isn’t doable, for example), but would appreciate any thoughts and […]

        NETWORK FINALS:  FOX’s UFC FIGHT NIGHT climbed 0.2 in final numbers, but a rerun of the SNL Christmas clip show dropped 0.3, and both the rerun PENTATONIX CHRISTMAS SPECIAL and 48 HOURS fell 0.1.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  In the […]