UPDATE: In the official live+same day nationals for Sunday 2.26.2017, The Oscars averaged a 9.1 18-49 rating and 32.9 million viewers 2+, a modest +6% lift from the fast nationals.  That is a record low 18-49 rating, and the total viewer counts managed to stay slightly above the 2008 low, thanks mostly to population growth in the […]

  BROADCAST FINALS ABC:  Sandwiched between reruns at 0.35/0.21, PARENT TEST was at 0.25. CBS:  Reruns at 0.32/0.26/0.20/0.19. NBC:  THE WHEEL was at 0.30, followed by reruns at 0.19/0.24/0.25. FOX:  Reruns at 0.19/0.15/0.14. CW:  POPSTARS was at 0.04, followed by reruns at 0.03/0.03. AMAZON:  THURSDAY NUGHT FOOTBALL was at 3.32, up half a point from […]

  Disappointing results for the high-profile newcomers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  FOX got the New Year’s present it wanted.  (Well, mostly.) DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

        NETWORK FINALS:  TO TELL THE TRUTH lost 0.1 in final numbers, while the rerun of THE SIMPSONS gained the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  HBO’s SHARP OBJECTS got off to an encouraging start at 0.45, up 0.14 from last year’s premiere […]

  The only original programming on any network last night was also the highest rated show. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

  NETWORK UPDATE:  Both DATELINE and CROSSBONES lost 0.1 in final numbers.  The ABC shows swapped 0.1s, with WHAT WOULD YOU DO down and 20/20 up.  On CW, the COLIN & BRAD rerun special lost 0.1. FRIDAY CABLE:  WWE (Syfy) slipped 0.1 from last week to 0.7, but was still the highest rated cable original […]