This past sports weekend was all about the Wild Card playoffs: four games arranged by the NFL in ascending order of audience appeal.  Sure enough, as the weekend progressed, the ratings steadily increased with each passing game.  The first game between the Bengals and Texans Saturday at 4:30 (16.2 HH rating in the 56 large markets with […]

  Skiers and skaters couldn’t beat walkers. NBC:  See Mitch Metcalf’s Skedball report for Sunday’s WINTER OLYMPICS analysis.  The games scored 6.9 in preliminary primetime 18-49 numbers. AMC:  Although THE WALKING DEAD had fewer total viewers than the Olympics (15.8M to 25.4M), it walloped the athletes in 18-49s with a gigantic 8.2 in that demo.  […]

> There’s going to be a 7th game of the 2011 World Series, and when it’s over, either Texas or St. Louis will be the winner. The loser, though, will be NBC. GRIMM, the network’s last chance for a new fall hit and the subject of exhaustive promotional efforts, just smashed against an exceptionally high […]

  The declines continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]

  Lots of small drops. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  BROADCAST FINALS ABC:  SHARK TANK gained 0.04 to 0.45, and 20/20 ticked down to 0.33. CBS:  SWAT edged up 0.02 to 0.41, FIRE COUNTRY was also up 0.02 to 0.41, and BLUE BLOODS rose 0.06 to 0.40. NBC:  LOPEZ VS LOPEZ lost 0.03 to 0.30, YOUNG ROCK dropped 0.05 to 0.26, and DATELINE was […]

  Preliminary numbers from last night’s season finale have HOMELAND setting a new series record with 2.4M total viewers for its initial airing (an additional 500K tuned in for the re-broadcast later in the evening).  Whatever the qualms have been over this season’s creative direction, its viewership has been very solid. MASTERS OF SEX has […]

  NETWORK UPDATE:  ROOKIE BLUE narrowly avoided a new series low by finding an extra 0.1 in final numbers. THURSDAY CABLE:  Sports ruled the day and night.  As detailed in today’s WORLD CUP SKEDBALL report, the US vs. Germany match had a big 3.0 rating despite the 11AM Eastern start time of the telecast (and […]