At this late point in the network summer, it wouldn’t make sense to expect much change from the norm. ABC:  The move of MISTRESSES to 9PM had only mild effect, as the show climbed 0.1 to 1.0.  That was below the 1.1 for the rerun SHARK TANK that preceded it. NBC:  With less competition […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

Last night’s CMA Awards were a huge hit for ABC, but because the last two Wednesdays featured World Series games, the other networks (except for FOX, of course) were already down–the better comparison is to three weeks ago. ABC:  Moving from Thursday to Wednesday was the charm for THE CMA AWARDS, which zoomed 24% from […]

        NETWORK FINALS:  FOX’s COLLEGE FOOTBALL game adjusted to 0.5.  In addition, 48 HOURS gained 0.1 in final numbers, and DATELINE lost the same.         Broadcast Official Nationals Program Ratings Chart       CABLE HIGHLIGHTS:  Sports ruled Saturday cable, with ESPN’s primetime COLLEGE FOOTBALL game on top at […]

FOX’s NFL doubleheader were the two highest-rated games in the metered markets yesterday.  The late afternoon game at 4:30 (mostly New York Giants at Baltimore) averaged a 14.8 HH rating, while the early game at 1:00 pm (mostly New Orleans at Dallas) averaged a very good 13.5 HH rating. NBC’s Sunday Night Football at 8:30 […]

>ABC premiered the “comedy” Work It, and America did not turn out for it.  CBS went back to basics and brought back its regular Tuesday schedule (all in originals), winning the night unlike the same night last year, when it let Paula Abdul mess up its powerhouse Tuesday schedule.  NBC also went with originals of […]

  The WINTER OLYMPICS didn’t have Valentine’s Day as an excuse last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  NETWORK UPDATE:  WORLD SERIES GAME 1, thanks in part to its length which put it in primetime across all time zones, didn’t change at all in final numbers, remaining at 4.6.  Elsewhere, FRESH OFF THE BOAT, THE VOICE, THE FLASH and NCIS each gained 0.1.  Additional note:  WICKED CITY scored particularly badly among Men 18-34, tying (with […]