>Wednesday ratings are settling into predictable patterns for the most part, and Suburgatory on ABC had a decent second week.  FOX’s The X-Factor seems to settling around a high-3 or 4 rating. ABC’s Suburgatory fell to a still-good 3.0 rating in its second episode but still grew from its Middle lead-in.  Last week Suburgatory grew […]

  Fair starts for the new scripted arrivals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  The nasty parade of season and series lows continued last night. FOX:  AMERICAN IDOL crossed 2 ugly milestones last night.   Its 2.8 rating (down half a point from last week), apart from being an all-time Wednesday low for the series (including its first season, when it ran during the summer), marked the first time […]

        NETWORK FINALS:  THE ROOKIE lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  KILLING EVE returned to AMC and BBCAmerica at respectively 0.14/0.12, compared to last season’s premiere on the same networks at 0.15/0.10.  HBO offered a stark demonstration that viewers […]

  Adjust all those DVRs set for the season premiere of the newly revamped COMMUNITY.  (And both of those set to record WHITNEY as well.)  The two shows had been scheduled to join the NBC Friday line-up on October 19, but now their debuts have been postponed, with Grimm reruns in that slot for the […]

  THE MASKED SINGER stayed on top. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

        NETWORK FINALS:  THE CROSSING’s premiere got worse in finals, down 0.1.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS’s coverage of the NCAA TOURNAMENT CHAMPIONSHIP game dominated the night at 4.09, with local announcer simulcasts on TNT (0.55) and Tru (0.19); the resulting 4.83 […]

> The Academy limits the number of movie ads that can be aired on the Oscar telecast (until recent years, they didn’t allow any), so as not to make the night look like the awards are shilling for the studios.  (God forbid!)  It’s not clear whether that’s the reason only 2 movie promos made it […]