The EMPIRE season finale was big but diminished. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

        NETWORK FINALS:  Two of the COLLEGE FOOTBALL games adjusted in final numbers:  ABC up by 0.1 to 0.7, and FOX up by 0.2 to 1.9. NBC’s game stayed at 1.4.           Broadcast Official Nationals Program Ratings Chart       CABLE HIGHLIGHTS:  COLLEGE FOOTBALL and related programming […]

  A recent theatrical hit had little network impact. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

        NETWORK FINALS now posted.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was another holiday week night dominated by sports.  ESPN’s trio of COLLEGE FOOTBALL bowl games were led by the 1.17 Stanford vs. TCU game and the 1.04 Virgina Tech vs. Oklahoma State […]

  Another ugly Sunday for the networks.  Collectively, the not-so-big 4 were down 5% from the same night last year. CBS:  Proving again that there’s no such thing as bad publicity, BIG BROTHER has gotten extra attention in the past week because of the racist and homophobic comments made by several contestants in the 24-hours-per-day […]

  NETWORK UPDATE:  Nielsen announced this morning that there have been systematic problems with their ratings since March, which weren’t noticed through the months of low summer viewing, but became obvious once the fall season began.  Although Nielsen didn’t address the issue directly, the assumption is that this is the explanation (you can read the […]

Note: The numbers for NFL SUNDAY NIGHT FOOTBALL on NBC and MLB NLCS Game 7 on FOX will rise +15% to +20% on the official nationals tomorrow when live viewing is counted from 5-8PM on the West Coast, where three of the four teams involved are based. The numbers of ABC, CBS and CW, in […]

            NETWORK FINALS:  NBC’s SUNDAY NIGHT FOOTBALL adjusted to 3.7, down half a point from last week’s final number.  FOX’s MLB PLAYOFFS game adjusted to 2.9.  In addition, AMERICA’S FUNNIEST HOME VIDEOS and 60 MINUTES gained 0.1 in finals, and the MOM rerun lost the same, while the WHOSE LINE […]