The WORLD SERIES continued strong. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

>Dancing with the Stars returned to ABC’s schedule with a preliminary 3.5 rating from 8-10 pm, down from a 5.3 rating for the spring premiere last year on the comparable night.  The Voice averaged a 4.5 rating with young adults, down from a 5.2 last week and a 6.2 two weeks ago.  In the metered-market […]

  BROADCAST FINALS:  With the exception of CW, all the broadcasters carried the STATE OF THE UNION address and its response (ABC had the bragging rights for those), so there was limited original programming.  ABC:  A rerun of JUDGE STEVE HARVEY at 0.41. CBS:  An FBI rerun at 0.40. NBC:  AMERICAN AUTO dropped 0.06 to […]

      Where were Jack and Sawyer?  Embracing the idea of “go big or go home,” the 8th season finale of GREY’S ANATOMY opened like the pilot for Lost, in the aftermath of the horrible crash of a plane on which several of our main characters had flown.  Shonda Rhimes is not against shaking […]

        NETWORK FINALS:  The only change in final numbers was a 0.1 bump for AMERICAN IDOL.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  That wacky reality series we call the REPUBLICAN DEBATES continued to score big, this time giving a 3.62 rating to Fox News […]

        NETWORK FINALS:  There were no changes from the preliminary Saturday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  COLLEGE FOOTBALL ruled Saturday cable, and it was a big day for ESPN, which led with the ORANGE BOWL at 3.12 and the FIESTA BOWL at […]

    NETWORK FINALS:  GRIMM and THE AMAZING RACE gained 0.1 in final numbers, while 20/20 lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA PLAYOFFS game topped Friday cable (and broadcast) at 1.43. Discovery’s ALASKAN BUSH PEOPLE edged up 0.02 to 0.75.  NBC Sports […]

  The Round of 16 put the NCAA TOURNAMENT into gear. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]