Play ball. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. FOX:  The […]

        NETWORK FINALS:  SUNDAY NIGHT FOOTBALL adjusted to 6.6, up 0.1 from last week’s final number.  The CBS line-up adjusted upward when its NFL overrun was excluded, with 60 MINUTES up 0.03 to 2.4, NCIS: LA up 0.1 to 1.4, and MADAM SECRETARY up 0.1 to 1.0.  In addition, ELEMENTARY, which didn’t […]

        NETWORK FINALS:  There were no changes from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD went back to its 3-hour format at 0.74, far above even the highest (0.50) of last week’s half-hour segments.  Discovery’s GOLD RUSH jumped […]

        NETWORK FINALS:  DYNASTY and LIFE SENTENCE adjusted to reflect baseball preemption in NY, and both fell 0.1 to matching 0.1s (0.13/0.12 for those who want the gorier details).         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN had the night’s NBA PLAYOFFS games at 1.39/1.34.  […]

        NETWORK FINALS:  PREMIER BOXING gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  A&E’s LIVE PD led Saturday cable, down a tick to 0.57.  Adult Swim’s line-up performed as follows:   DRAGON BALL at 0.31 and 0.12/343K & 0.11/310K, compared to last week’s 0.34 and […]

      NETWORK FINALS:  FOX’s PREMIER BOXING lost 0.1 in final numbers, as did the NCIS rerun at 8PM.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Sports continued to ride high on cable, with TNT’s NBA PLAYOFFS game on top at 1.41, and ESPN’s afternoon coverage of the […]

  MACGYVER is still the night’s success story, despite a Week 2 dip. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  The movement was mostly downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]