The night was a bout between basketball and soaps. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

      NETWORK FINALS:  A holiday gift for our readers:  we are now able to provide final broadcast network ratings to the hundredths of a point.  We’ll alter the way we report adjustments from morning numbers (still in tenths) by noting that a show is “up” if its final number would round up to […]

  Daylight Savings Time probably isn’t helping the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

        NETWORK FINALS:  THE X-FILES dropped 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Basketball was at the top of Wednesday cable.  Tru’s continuing coverage of the NCAA TOURNAMENT play-in games was at 0.74/0.45.  ESPN’s NBA doubleheader was at 0.71/0.62.  VH1’s BLACK […]

  NETWORK UPDATE:  SCORPION, CASTLE and CELEBRITY APPRENTICE each gained 0.1 in final numbers. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Comedy Central’s premiere of THE NIGHTLY SHOW was at 0.45, solidly holding its 0.58 lead-in from THE DAILY SHOW.  ABCFamily’s midseason premieres […]

  NETWORK UPDATE:  THE BACHELOR and the season finale of CELEBRITY APPRENTICE each gained 0.1 in final ratings. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): BETTER CALL SAUL held extremely well in its 2d Monday airing, down just 0.05 to 1.58 to top […]

        NETWORK FINALS:  Once again NFL PRESEASON games led to heavy adjustments.  Both episodes of 48 HOURS fell 0.3, the rerun of NCIS: NEW ORLEANS dropped 0.2, and there were 0.1 declines for the reruns of BEAT SHAZAM, PRESS YOUR LUCK and CARD SHARKS.         Broadcast Official Nationals Program […]

  SLEEPY HOLLOW may be slipping into a coma. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]