FOX won the first night of summer with a 2.4 preliminary rating with Adults 18-49 for the two-hour premiere of So You Think You Can Dance from 8-10 pm.  This is down a disappointing 27% from last summer’s 3.3-rated premiere on the same night.  (The decline is certainly not unprecedented given the rough spring on network television.) […]

        NETWORK FINALS:  As we noted late yesterday, THE OSCARS adjusted to 7.7, up 0.9 from last year’s finals, and in addition, LIVE FROM THE RED CARPET adjusted to 2.6.  Elsewhere, the rerun of FBI lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     […]

  BROADCAST FINALS ABC:  THE CONNERS gained 0.03 to 0.51, THE GOLDBERGS rose 0.05 to 0.39, ABBOTT ELEMENTARY ticked down to 0.48, and HOME ECONOMICS was up 0.03 to 0.36.  BIG SKY slipped 0.02 to 0.23. CBS:  SURVIVOR dipped 0.05 to 0.67, THE REAL LOVE BOAT ticked up to 0.26, and THE AMAZING RACE was […]

      Analysis to follow.       Broadcast Official Nationals Program Ratings Chart   Top 50 Original Cable Telecasts with Demographic Detail Top 150 Original Cable Telecasts To search for a show: type Ctrl-F and type your show title in the search box. Top 150 Original Cable Telecasts: Wednesday July 14, 2021 P18-49 P2+ Rank […]

  An unimpressive night for shows that were hoping to impress. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for HOME ECONOMICS, the 9PM THE CONNERS, CHICAGO FIRE and CHICAGO PD.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s THE CHALLENGE dipped 0.03 to 0.49.  ESPN’s NBA doubleheader was at 0.44/0.36.  Bravo’s REAL […]

        NETWORK FINALS:  SINGLE PARENTS lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s THE CHALLENGE led Wednesday cable, down 0.12 to 0.51, with lead-in RIDICULOUSNESS. at 0.22 compared to last week’s 0.30/0.28  On VH1, BLACK INK CREW edged up 0.02 […]

The second Thursday of the season is down a relatively modest 13% collectively for the broadcast networks (10.2 Adult 18-49 rating last night versus 11.7 last fall on this night). Thursday Night Football (Cardinals at Rams) on the NFL Network had limited impact on the fast nationals.  The game was aired locally in Phoenix on […]