Yesterday we did our homework and reviewed the groundrules for calculating the meaning of primetime network ad rates listed by Ad Age in its yearly survey.  So… all that being said, where are the networks making their money this season?  Or not? A quick refresher on some critical numbers:  the typical 1-hour TV episode has […]

  BROADCAST FINALS ABC:  After a rerun AMERICA’S FUNNIEST HOME VIDEOS at 0.41, CELEBRITY FAMILY FEUD dropped 0.11 to 0.47, THE $100,000 PYRAMID fell 0.09 to 0.35, and THE FINAL STRAW was down 0.11 to 0.17. CBS:  The season premiere of 60 MINUTES was hugely boosted by an NFL lead-in to 1.77.  BIG BROTHER rose […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  NETWORK UPDATE:  EXTREME WEIGHT LOSS and CELEBRITY WIFE SWAP on ABC, and AMERICA’S GOT TALENT on NBC (but not THE NIGHT SHIFT) gained 0.1 in final Tuesday numbers.  FAMOUS IN 12 got uglier, falling 0.1 to 0.2. TUESDAY CABLE:  THE DEADLIEST CATCH (Discovery) climbed 0.1 to 1.2.  THE HAVES AND HAVE NOTS (OWN) declined […]

    NETWORK UPDATE:  There were no changes from the New Year’s night preliminaries. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s COLLEGE FOOTBALL bowl games and related programming continued to dominate cable, with 6 of the Top 10 slots, the top game being the ROSE BOWL (3.58), with the FIESTA BOWL (2.78) and […]

  FLIRTY DANCING didn’t dazzle. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

  Some good news for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

> ABC’s coverage (ESPN on ABC) of Game 6 of the NBA Finals earned a very good 9.7 Adults 18-49 rating on Sunday.  About 24 million viewers 2+ saw the Dallas Mavericks win the championship, defeating the Miami Heat four games to two.  These are great numbers, and the other networks are glad the Finals […]