On the heels of last night’s jaw-dropping episode of HOMELAND, which basically played 52 pick-up with the show’s very premise, Showtime has issued an early Season 3 renewal for what is now its flagship series.  Homeland has been nothing but good for Showtime, winning the network its first major Emmys for Best Drama, Actor […]

    One-third of last year’s viewers have left.   FOX:  The next-to-last AMERICAN IDOL of the season, airing against repeats on every other network, scored a 4.2, which gave FOX the nightly win but was down a whopping 2.2 rating points from last year’s parallel show.  GLEE‘s season finale, given that mighty lead-in, earned […]

  Times are tough even for THE BIG BANG THEORY. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  BROADCAST FINALS ABC:  Reruns at 0.27/0.20/0.12. CBS:  The network peaked with its afternoon NFL PLAYOFFS game at 10.01.  In primetime, reruns were at 0.75/0.39/0.35. NBC:  Reruns at 0.24/0.22. FOX:  The primetime NFL PLAYOFFS game was at 12.79, and the network used that as a springboard for the premiere of ACCUSED at 2.08. CW:  Reruns […]

With the end of the broadcast season comes a flurry of press releases from the broadcast networks.  FOX had the most to crow about as it won the entire season and the May sweep with Adults 18-49.  FOX’s headline: “FOX sets new broadcast industry record with eight consecutive victory among adults 18-49”.  FOX went on […]

  SHARK TANK had a successful move to Fridays. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  NBC faced little challenge. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  There’s not much doubt about which sport Americans consider their national pastime. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]