College basketball’s big night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  FRIDAY STARZ:  The season finale of DA VINCI’S DEMONS didn’t suggest much enthusiasm for Season 2, with a 0.1 rating in the 18-49 demo and less than 400K total viewers on its initial airing.  It didn’t earn a particularly young audience, either, with about 60% of its viewers over 50. SYFY:  CONTINUUM had an […]

  For better or worse, Tuesdays seem to be fairly locked. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

        NETWORK FINALS:  We expected lots of sports- and weather-driven adjustments from Friday prelims, and here they are.  CBS’s NFL PRESEASON game gained 0.2 to 1.2.  ABC’s WHAT WOULD YOU DO rerun and 20/20 each dropped 0.1 to a respective 0.7/0.7.  FOX’s MASTERCHEF reruns lost 0.1 to 0.5/0.5.  And CW’s MASTERS OF […]

  NOTE TO READERS:  Due to our upcoming Sundance Film Festival coverage, ratings posts for the rest of this week will largely be charts without text.  In addition, we may not be able to respond promptly to reader requests for specific ratings in the Comments. NETWORK UPDATE:  UFC FIGHT NIGHT gained 0.1 to 1.2 in […]

NBC crashed back into fourth place, after last week’s dream-like two-hour Voice episode.  This week the regular schedule came back with one change — the return of Whitney in place of the dismal Animal Practice (ratings are still almost as bad at 8 pm and see Mitch Salem’s review here).  Chicago Fire also came crashing back to reality — last […]

  Mostly game shows. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

        NETWORK FINALS:  There was bad news in the adjustments for THE VILLAGE, which dropped 0.1, and at 0.8, lost more than half its THIS IS US lead-in.  (With an extra decimal, it was 1.70 vs. 0.84.)  Elsewhere, THE KIDS ARE ALRIGHT gained 0.1 in final numbers.         Broadcast […]