AFTERNOON UPDATE:  The WINTER OLYMPICS climbed 0.2 in final numbers, as did  THE BIG BANG THEORY.  AMERICAN IDOL and 2 1/2 MEN were both up 0.1, while THE MILLERS had the only drop, down 0.1. THURSDAY CABLE:  PAWN STARS (History) took the lead at 1.2, up 0.1.  APPALACHIAN OUTLAWS was behind at 0.9, also […]

  The return of BIG BROTHER was solid, but down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  Small shifts. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  Note that the Wednesday cable chart has been revised from the version posted this morning, which as many of you noted (for the most part courteously) was in error. BROADCAST FINALS ABC:  Returning from a rerun week, THE CONNERS gained 0.05 to 0.61, THE GOLDBERGS ticked down to 0.38, ABBOTT ELEMENTARY edged up 0.02 […]

  AFTERNOON UPDATE:  SURVIVOR widened its lead over AMERICAN IDOL by 0.1, and that was the only change from this morning for the new episodes.  On ABC, reruns of THE MIDDLE, SUBURGATORY and MODERN FAMILY all went up 0.1 (but the new MIXOLOGY didn’t), and the rerun NASHVILLE dropped 0.1. WEDNESDAY CABLE:  As we prepare […]

  Not much sweeps momentum for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  The broadcast networks aren’t what they used to be, and likely will never be again.  They’re collectively on a train that’s moving in the wrong direction, because the lion’s share of their revenues are based on the number of people who watch the commercials contained in their shows within a short time after initial […]

  The new season’s Wednesdays are starting to fall into place. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]