DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

>NBC had a terrific Monday after the Super Bowl, taking full advantage of the most-watched program in TV history to establish The Voice on its new night and deliver a solid opening for Smash.  However, there was significant tune-out over the course of the new Broadway drama, suggesting the audience for the show might settle […]

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing will be a satisfied customer.  But a continued fall in Week 3 can be a sign of trouble, […]

  A Juneteenth special was one of the night’s highest-rated shows. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  BIG BROTHER gained 0.1 in final numbers, and DATELINE lost the same.  In addition, FOX’s MLB PLAYOFFS game adjusted to 1.2.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MONDAY NIGHT FOOTBALL rose 0.43 to 3.35.  USA’s WWE telecast was at 0.60/0.59/0.52 […]

  It was the last Friday of the regular season, but the lights were already off. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

> In a move that shows where NBC stands right now, the network has given back order pick-ups to UP ALL NIGHT (which had a 2.1 rating in 18-49s last week) and WHITNEY (with a 2.5).  It’s not clear whether these are the traditional 9-episode back orders.  The cynical among us may note that NBC […]

        NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted to 1.8, and FOX’s to 0.7, up 0.1 for each of them.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Sports occupied 9 of the 10 top slots on Saturday cable, with Fox Sports 1’s coverage of […]