NETWORK UPDATE:  On ABC, the season premiere of DANCING WITH THE STARS fell 0.2 from preliminary numbers, but DANCEBATTLE AMERICA gained 0.1.  The AMERICAN NINJA WARRIOR season finale also rose 0.1.  All of the CBS reruns were down:  THE BIG BANG THEORY and SCORPION by 0.2, and THE ODD COUPLE and NCIS: LA by […]

        NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted to 1.1, and FOX’s game stayed at 0.4.  Elsewhere, DATELINE and the SUPERSTORE rerun lost 0.2 and the 10PM 48 HOURS dropped 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart       CABLE HIGHLIGHTS:  ESPN’s primetime COLLEGE […]

  Another big night for the NFL DRAFT. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

> I’m not sure why shows on the CW feel it necessary to over-saturate with wall to wall and poorly placed music in order to appeal to viewers.  It seems to me that the target demo that voraciously downloads music is also a generation that is much savvier than any of us was pre-iTunes.   A […]

  History Channel, which just entered the world of scripted television 2 days ago, now owns the #1 and #2 scripted programs in the history of basic cable, as the 2d installment of HATFIELDS & MCCOYS barely declined from Monday’s premiere.  Tuesday’s episode was down only around 5% from Part 1, to about 13 million […]

  Retro is in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]

  NETWORK UPDATE:  2 BROKE GIRLS and MIKE & MOLLY each rose 0.1 in final numbers. CABLE HIGHLIGHTS:  Round 2 of the NBA PLAYOFFS was on TNT, and they were the top 2 shows of the night at 1.93/1.80.  VH1’s LOVE & HIP-HOP ATLANTA lost 0.23 to 1.41, and an AFTERPARTY lead-out was at 0.98, […]