Female-oriented reality stood atop the cable ranking Sunday night. Real Housewives Atlanta averaged a 1.58 rating with adults 18-49 at 8:00 pm on Bravo. With the smaller demographic segments, Real Housewives was strongest with women 35-49 (#1 for the day with a 2.54 rating in that demo). On E! at 9:00 pm, Keeping Up with the Kardashians was #2 for the day with adults 18-49 with a 1.34 rating. The Kardashians’ audience is centered on women 18-34, who gave the program a very solid 2.67 rating (#1 for the day on cable with that demo). At 10:00 pm on E!, Rich Kids of Beverly Hills premiered with a 0.60 adult 18-49 rating (down a big 56% from the Kardashian lead-in).
SHOWTIME: Shameless at 9:03 pm had a very good second week, a 0.81 adult 18-49 rating (very close to the 0.86 premiere rating last week). At 10:01 pm, House of Lies dropped to a 0.36 adult 18-49 rating, similar to the 0.40 last week. The audience erosion continued at 10:32 pm with Episodes, a 0.16 adult 18-49 rating (even worse than the 0.23 last week). In terms of total viewers, Shameless averaged 1,602,000 viewers of any age on Sunday, followed by 796,000 for House of Lies and 443,000 for Episodes.
HBO: True Detective at 9:01 pm did not hold up well: a 0.68 adult 18-49 rating Sunday, down from a very promising 0.97 premiere last week. Girls turned in a narrow 0.42 adult 18-49 rating at 10:01 pm, down from the 0.60 premiere last week and closer to the special second original episode last week at 10:30 (0.49 rating). But Girls looks like a gigantic, broad-based hit compared to Looking, which premiered Sunday at 10:31 pm with a 0.15 adult 18-49 rating. In terms of the total viewer measure, HBO this past Sunday went from 1,674,000 viewers of any age for True Detective to 799,000 viewers for Girls to 338,000 viewers for Looking.
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The Sked: SUNDAY Ratings
Sunday preliminary broadcast ratings: 60 Minutes and the CBS 7:00-7:30 half hour specifically inflated by 10 minutes of the end of Masters coverage from 7:00-7:10 pm (mostly the monumentally awkward and amazingly tense ceremony in “Butler Cabin,” where the Green Jacket is awarded).
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THE SKED Sunday Cable Ratings Scorecard
HBO: 18-49 numbers for Sunday’s debuts were in line with the preliminary ratings yesterday, as TRUE DETECTIVE launched with 1.0, and the two episodes of GIRLS were at 0.6/0.5. SHOWTIME: The Season 3 premiere of SHAMELESS was at 0.9, down from 1.1 for last year’s debut. HOUSE OF LIES…
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The Sked: SUNDAY Ratings Chart
Sunday ratings chart last night, last year and last week. Ratings for NBC 7:30-11:00 and CBS 7-8 pm are adjusted from the fast nationals to estimate the adjustment in the official nationals for these live feed programs.
