January 22, 2014

The Sked: SUNDAY Cable Ratings 1.19.2014

Female-oriented reality stood atop the cable ranking Sunday night.  Real Housewives Atlanta averaged a 1.58 rating with adults 18-49 at 8:00 pm on Bravo.  With the smaller demographic segments, Real Housewives was strongest with women 35-49 (#1 for the day with a 2.54 rating in that demo).  On E! at 9:00 pm, Keeping Up with the Kardashians was #2 for the day with adults 18-49 with a 1.34 rating.  The Kardashians’ audience is centered on women 18-34, who gave the program a very solid 2.67 rating (#1 for the day on cable with that demo).  At 10:00 pm on E!, Rich Kids of Beverly Hills premiered with a 0.60 adult 18-49 rating (down a big 56% from the Kardashian lead-in).

SHOWTIME:  Shameless at 9:03 pm had a very good second week, a 0.81 adult 18-49 rating (very close to the 0.86 premiere rating last week).  At 10:01 pm, House of Lies dropped to a 0.36 adult 18-49 rating, similar to the 0.40 last week.  The audience erosion continued at 10:32 pm with Episodes, a 0.16 adult 18-49 rating (even worse than the 0.23 last week).  In terms of total viewers, Shameless averaged 1,602,000 viewers of any age on Sunday, followed by 796,000 for House of Lies and 443,000 for Episodes.

HBO:  True Detective at 9:01 pm did not hold up well: a 0.68 adult 18-49 rating Sunday, down from a very promising 0.97 premiere last week.  Girls turned in a narrow 0.42 adult 18-49 rating at 10:01 pm, down from the 0.60 premiere last week and closer to the special second original episode last week at 10:30 (0.49 rating).  But Girls looks like a gigantic, broad-based hit compared to Looking, which premiered Sunday at 10:31 pm with a 0.15 adult 18-49 rating.  In terms of the total viewer measure, HBO this past Sunday went from 1,674,000 viewers of any age for True Detective to 799,000 viewers for Girls to 338,000 viewers for Looking.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.