Another big night for the NFL DRAFT. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Here are the full week sports ratings for Monday June 20 through Sunday June 26, 2022. Eligible programs include sporting events on broadcast and cable networks (minimum audience size 200K Persons 2+ live+same day). Programs are grouped by sport and ranked within each sport by P2+ audience size. Here is the same week last year: […]

>Tonight the audience will be back to normal levels — the Sunday of Thanksgiving weekend does not suffer the TV usage declines that start Wednesday and continue through Saturday night.  Last night was a very typically quiet Saturday night of the long holiday weekend. ABC led the way with college football, #6 Stanford defeating #22 […]

  The turkey was barely cold before Christmas season arrived on the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

Here is the final Summer Olympic ratings track for Rio 2016, with the official ratings for all 17 nights.  In terms of millions of viewers 2+, Rio finished above Sydney 2000, just above Athens 2004, but below Beijing 2008 and London 2012.  In terms of adult 18-49 rating (what an advertiser cares about), Rio was well below […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

NBC will win another Sunday in the fall, although it will be one of the lower-rated Sunday Night Football nights of the season.  The 5.3 rating with Adults 18-49 in the fast nationals from 7:30-11 pm last night should go up to a 6.0 rating for the night when the Pacific and Mountain time zone […]

  ALL AMERICAN didn’t make the team. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]