This is turning into a very bad week for NBC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  A quiet new arrival. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  NETWORK UPDATE:  The only changes from the morning numbers were for reruns:  up 0.1 for NCIS: LA and down 0.1 for THE ORIGINALS. CABLE HIGHLIGHTS:  LOVE & HIP-HOP ATLANTA regained the top Monday cable slot after last week’s WOMENS WORLD CUP match, up 0.05 to 1.56, with lead-outs AFTERPARTY steady at 1.07 and TI & TINY down […]

  MADOFF didn’t cash in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  Week 2 continued to shift downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  MAGNUM PI returned to the air. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

        NETWORK FINALS:  There were no changes from the preliminary Wednesday ratings, including to the REPUBLICAN NATIONAL CONVENTION numbers.  In contrast, last week’s Democratic Convention Night 3 ratings rose on 2 networks in finals, the result being that the RNC ended up at 0.3/0.3/0.3, while the DNC was at 0.4/0.3/0.5 on the […]

  THE MASKED SINGER’s finale ruled the night, but not at its previous level. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]