The post-Olympics tide lifted most boats.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: AMERICA’S GOT TALENT returned to the Wednesday line-up with a 1.4 recap hour, followed by a 2.1 episode that was 0.3 higher than the last Wednesday episode on August 3. THE NIGHT SHIFT was steady at 1.1.
CBS: BIG BROTHER rose 0.2 to 2.0, and then after a 0.7 CRIMINAL MINDS rerun, AMERICAN GOTHIC added 0.1 to 0.5.
FOX: MASTERCHEF returned from 2 weeks of reruns at 1.2/1.4, better than the last 1.1/1.2 originals.
CW: PENN & TELLER: FOOL US was up 0.1 to 0.4, and WHOSE LINE IS IT ANYWAY was steady after a week off at 0.4 in both its original and rerun forms.
ABC: Sitcom reruns at 0.7-0.9.
The national NFL THURSDAY NIGHT FOOTBALL game returns tonight, at least in preseason form, with NBC having the honors.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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