August 25, 2016



The post-Olympics tide lifted most boats.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Aug WED.24

NBC:  AMERICA’S GOT TALENT returned to the Wednesday line-up with a 1.4 recap hour, followed by a 2.1 episode that was 0.3 higher than the last Wednesday episode on August 3.  THE NIGHT SHIFT was steady at 1.1.

CBS:  BIG BROTHER rose 0.2 to 2.0, and then after a 0.7 CRIMINAL MINDS rerun, AMERICAN GOTHIC added 0.1 to 0.5.

FOX:  MASTERCHEF returned from 2 weeks of reruns at 1.2/1.4, better than the last 1.1/1.2 originals.

CW:  PENN & TELLER: FOOL US was up 0.1 to 0.4, and WHOSE LINE IS IT ANYWAY was steady after a week off at 0.4 in both its original and rerun forms.

ABC:  Sitcom reruns at 0.7-0.9.

The national NFL THURSDAY NIGHT FOOTBALL game returns tonight, at least in preseason form, with NBC having the honors.


COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Aug WED.24

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.