NETWORK FINALS:  There were significant adjustments (to the next tenth) for TO TELL THE TRUTH, NCIS, FBI: MOST WANTED and the rerun of THIS IS US.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  History’s CURSE OF OAK ISLAND gained 0.04 to 0.62, with the […]

  The NCAA TOURNAMENT CHAMPIONSHIP was dominant but also down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  THURSDAY BROADCAST:  Because this morning’s numbers were so screwed up, we’ll just start fresh with the broadcast networks. CBS:  BIG BROTHER, after all the adjustments, was up 0.1 to 2.3.  Even after the football effect was removed, the night’s rerun of THE BIG BANG THEORY was up half a point to a big 2.1. […]

  It’s not hyperbole to say that the stakes are higher for tonight’s GOLDEN GLOBES than they’ve ever been before.  On the awards front, a full set of wide-open Oscar races means that most Globe winners will become instant Academy Awards favorites.  Meanwhile, on the broader level, the Globes will be Hollywood’s first major awards […]

  The news isn’t getting better for the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  SHARK TANK and the rerun of MASTERCHEF JR each gained 0.1 in final numbers. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Discovery’s entire primetime line-up was thematically linked, and all of them landed in the night’s Top 4, with GOLD RUSH: THE […]

  NETWORK UPDATE:  The reruns of THE ORIGINALS and JANE THE VIRGIN each lost 0.1 in final numbers. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): ESPN has made itself the network of college bowl games, and December has as often as not seen […]

> A few notes: these projections are for original episodes (no repeats) aired in the 4th quarter of 2011.  Series premieres will likely be .3-.4 higher, thanks to network marketing pushes, and then tend to go down over time.  We’ll be updating the numbers after we see full pilots and also as we get a […]