CBS’s season of THURSDAY NIGHT FOOTBALL ended with a bang. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

Last night ABC won prime time with a disappointing 1.7 adult 18-49 rating in the fast nationals for the Notre Dame-Boston College game in which the Fighting Irish extended their undefeated season.  The game will go up in the official nationals (realeased Tuesday morning) to about a 1.9 or 2.0.  The real prime time test […]

> Maybe ABC should have left “Bitches” in the title. ABC:  GCB (aka Good Christian Bitches, aka Good Christian Belles) had a very unimpressive debut, a 2.2 that was way below Pan Am‘s premiere in the fall.  (In fairness, the DESPERATE HOUSEWIVES lead-in to Pan Am was a lot higher than last night’s rating.)  GCB […]

  The more action-packed debate had stronger numbers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

      NETWORK FINALS:  NCIS: LA and the 8PM TO TELL THE TRUTH gained 0.1 in final numbers, while DATELINE lost the same.         Broadcast Official Nationals Program Ratings Chart       CABLE HIGHLIGHTS:  Viewers desperate for football crowded to ESPN’s coverage of the PRO BOWL, down two-tenths from last […]

  SURVIVOR faced little competition for the night’s win. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  ABC rounds out its new Wednesday with BACK IN THE GAME, placed in the 8:30PM hammock slot between The Middle and Modern Family  It’s pretty clearly inspired by the Clint Eastwood movie Trouble With the Curve, with a little Bad News Bears added for flavoring, about the grumpy relationship between an ex-ballplayer (James Caan) […]

  NBC’s coverage was even more dominant on Night 2 of the REPUBLICAN NATIONAL CONVENTION, with a 1.1 rating that more than doubled the 0.5s at ABC and CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, […]