Thanks to football, Sunday nights in the fall can be very misleading.  NBC will walk away with the night between September and December with an astounding 6.5 rating each Sunday in prime time during the NFL season.  For 18 weeks, this is the highest-rated night on any network. Further, the Sunday prime time ratings for […]

  BROADCAST FINALS ABC: The limited series WOMEN OF THE MOVEMENT debuted at 0.43, and the accompanying documentary series LET THE WORLD SEE was at 0.40. CBS:  The line-up aired for the first time since December 9, with YOUNG SHELDON up 0.08 to 0.74, UNITED STATES OF AL up 0.05 to 0.50, GHOSTS up an […]

      ABC is glad last night happened after its Upfronts. ABC:  With the exception of THE MIDDLE, which stayed even (albeit at its season low 1.9), everything plunged:  SUBURGATORY‘s season finale down 0.3 to a new low 1.8, MODERN FAMILY down an ugly 0.5 to a season low 3.9, DON’T TRUST THE B___ […]

  BROADCAST FINALS:  ABC’s NBA game led primetime at 0.79.  NBC’s SNL dropped a tenth to 0.82.  On CW, GREAT CHOCOLATE SHOWDOWN premiered at 0.09, and WORLD’S FUNNIEST ANIMALS was up 0.03 to 0.07.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s COLLEGE BASKETBALL was at 0.59/0.43/0.36/0.32/0.31, and TOP RANK BOXING was […]

  Last week’s premieres eased a bit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

    Even as the scripted drama business on the broadcast networks subsides into increasing irrelevance, new players arise who want to take part.  Dramas may not be cost-effective in the way that they once were, but they’re still an unmatched vehicle for branding–just ask AMC–and Netflix, Amazon and Hulu are among the entities who […]

  BROADCAST FINALS ABC:  The line-up aired for the first time since December 16.  STATION 19 rose 0.06 to 0.75, GREY’S ANATOMY jumped 0.17 to 0.78, and BIG SKY was up 0.03 to 0.30. CBS:  Airing for the first time since January 27, YOUNG SHELDON fell a tenth to 0.63, and UNITED STATES OF AL […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###