NBC  averaged almost a 10.5 Adult 18-49 rating in prime time the week of July 30-August 5, a cool 814% improvement over the same early-August week a year ago.  NBC deftly kept the weekly rating in double digits by excluding the relatively low-rated half hours Friday at 8:00, Saturday at 8:00, and Sunday at 7:00. […]

A surprise Thursday night victory for NBC last night, which had less to do with America’s Got Talent and much more to do with President Obama.  NBC started the night at 8 pm with a displaced America’s Got Talent episode (which would have run Wednesday were it not for the NFL kick off game).  AGT averaged a 1.8 rating, […]

The first Friday of the new season was down 17% in the fast nationals from last year (4.9 rating with Adults 18-49 TOTAL for the four broadcast network versus 5.9 the same night in 2011). CBS and ABC tied for first place last night, each with all of a 1.3 rating from 8-11 pm.  CBS […]

  A truncated night, due to  the VP DEBATE.  Plus, a couple of the more important numbers may be distorted for now by NFL simulcasts.  Nevertheless: CW:  Football may have inflated these numbers due to a Pittsburgh NFL simulcast, but it looks like another solid debut for the network, this time a (currently) 1.3 for BEAUTY & […]

3 sitcoms at 9PM were 1 too many. NBC:  THE VOICE, and its network, won the night, but Monday’s decline may not have been due to the shortened episode and combination of sports and Presidential debate.  Last night’s Voice was down half a ratings point again, its 4.1 one of its lowest Tuesdays of the […]

  Nielsen wasn’t in a hurry with today’s ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

Bad news in Animation Domination land. FOX:  Thanks to baseball, FOX’s animated slate has been off the air for several weeks.  Absence, it appears, didn’t make the viewers hearts fonder.  On the first Sunday since October 9 that CBS had the late national football game and FOX aired its regular slate, THE CLEVELAND SHOW was […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]