Now through the Second Round of the NCAA Men’s Basketball Tournament on Sunday, CBS and TBS are up marginally versus the prior three years in total viewers 2+ and adults 18-49, while TNT and TRUtv are down significantly.  Across all four television partners, the March Madness ratings through Sunday are down a fairly reasonable -4% […]

FX scored big last night with the premiere of Anger Management, Charlie Sheen’s return to series television after leaving Two and a Half Men.  The premiere averaged a 2.1 rating with Adults 18-49 at 9 pm, and a second episode actually built to a 2.3 rating at 9:30.  The two episodes will be among the […]

  The NFL PRESEASON took the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

NBC stumbles toward the Olympics. NBC:  AMERICA’S GOT TALENT continued to fall as it heads to its season finale, with a 2.6 that (barely) won its hours but was down from last week.  LOVE IN THE WILD edged up a bit to 1,3. FOX:  The cooking duo continues to thrive, as HELL’S KITCHEN/MASTERCHEF scored a […]

And so it begins.  As the competition turns away from the pool and the gymnastics arena to the track & field stadium, the nightly ratings begin to drift down.  Last night looks like an 8.1 rating with Adults 18-49 in the fast nationals for NBC prime time — still an enormous number for a Friday […]

No one watches TV on Labor Day. NBC:  The post-Olympics scheduling experiment reached its nadir, as STARS EARN STRIPES hit a new low 0.9 in its finale, and GRIMM‘s 1.4 was down 0.2 from last week and just even with its numbers on low-rated Friday last season.  (The network also aired some notably confusing promos […]

  Note that MONDAY NIGHT FOOTBALL preemptions in Cleveland and San Francisco could lead to adjustments in finals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

  ABC’s fall line-up is a mix of the audacious and the not-so-much. UPDATED with reactions to trailers, which are available here.     ABC needed to shake things up for next season, and to an extent it has, although even if things go well, there will be more to do.  It’s relying on its […]