Football aside, network TV’s biggest hit is THE MASKED SINGER.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
FOX: THE MASKED SINGER dropped half a point from its January series premiere, but its 2.5 rating still makes it a giant hit for 2019.
ABC: The season premiere of THE GOLDBERGS dropped 0.4 from last season’s premiere to 1.0, and SCHOOLED was down half a point from its January premiere to 0.8. MODERN FAMILY plunged 0.6 from last fall’s premiere to 1.0, and SINGLE PARENTS was down 0.6 to 0.7. Despite an enormous amount of marketing resources behind it, the premiere of STUMPTOWN was lackluster at 0.7.
NBC: As was the case with NCIS on Tuesday, old-time procedurals are holding up comparatively well. CHICAGO MED dipped 0.2 from last fall’s premiere to 1.0, CHICAGO FIRE was down 0.2 to 1.1, and CHICAGO PD lost just 0.1 to 1.1.
CBS: The season premiere of SURVIVOR fell 0.4 from last fall to 1.3, and the season finale of BIG BROTHER was down half a point from last season’s finale to 1.2.
CW: HYPNOTIZE ME was steady at 0.1, preceded by a rerun at 0.2.
Tonight’s line-up features a full boat of series premieres, including CBS’s horror thriller EVIL and sitcoms on CBS (THE UNICORN and CAROL’S SECOND ACT) and NBC (PERFECT HARMONY and SUNNYSIDE).
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
PREVIOUS WEDNESDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS WEDNESDAY CABLE & BROADCAST NATIONALS
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