> FASHION STAR‘s premiere wasn’t very attractive. NBC:  FASHION STAR debuted with a 1.6 which, as lousy as it was, allows the network to briefly claim a timeslot victory–next week, when Unforgettable (which has been rating in the low 2s) airs a fresh episode, that will almost certainly change.   Star couldn’t even hold its […]

Here is how the current week is shaping up (through Wednesday).  Duck Dynasty is cruising into first place among everything on television (a stunning 5.0 rating with adults 18-49 for its season premiere).

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

Updated London Summer Olympic ratings chart.  Preliminary 9.3 Adult 18-49 rating last night (back on track and higher than previous recent summer games on this night). Average through 12 nights now 10.3 rating, down a tenth from yesterday but still four tenths ahead of Beijing.

Here are the full week sports ratings for Monday July 22 through Sunday July 28, 2019.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the similar chart for the same […]

> CBS has moved slightly ahead of FOX season to date, while NBC moved past a sagging ABC on a strange Sunday night.  ABC is simply falling apart on Sunday:  its three-week 18-49 rating track for the night is 2.5…2.3…2.0.  As Mitch Salem pointed out earlier this morning, Desperate Housewives and Pan Am are just in […]

>UPDATED NUMBERS FOR NBC THROUGHOUT.   FOX had the late Divisional playoff game (that goes until about 8 pm) this year and took full advantage of it, successfully previewing new comedy Napoleon Dynamite twice.  NBC will be in second place on the night because of the Golden Globe awards.  The 3.6 rating noted below in the […]

  Did moving The Good Wife and Revenge away from one another for a night help both shows? CBS:  The afternoon NFL overrun pushed the night’s schedule by an entire hour in most of the country, kicking The Mentalist out of primetime.  The effect was interesting, not because of the giant push football gave 60 […]