Thanks to football, Sunday nights in the fall can be very misleading.  NBC will walk away with the night between September and December with an astounding 6.5 rating each Sunday in prime time during the NFL season.  For 18 weeks, this is the highest-rated night on any network. Further, the Sunday prime time ratings for […]

  BROADCAST FINALS ABC:  Airing new episodes for the first time since December 17, SHARK TANK jumped 0.27 to 0.75, and 20/20 was up 0.36 to 0.70. CBS:  The season premiere of UNDERCOVER BOSS was at 0.49.  The remainder of the line-up aired for the first time since December 10, with MAGNUM PI down a […]

      ABC is glad last night happened after its Upfronts. ABC:  With the exception of THE MIDDLE, which stayed even (albeit at its season low 1.9), everything plunged:  SUBURGATORY‘s season finale down 0.3 to a new low 1.8, MODERN FAMILY down an ugly 0.5 to a season low 3.9, DON’T TRUST THE B___ […]

  BROADCAST FINALS ABC:  AMERICA’S FUNNIEST HOME VIDEOS dropped 0.07 to 0.44, CELEBRITY WHEEL OF FORTUNE lost 0.06 to 0.37, SUPERMARKET SWEEP slipped 0.02 to 0.34, and THE ROOKIE ticked up to 0.33. CBS:  The network of course peaked with its afternoon coverage of the AFC CHAMPIONSHIP GAME at 12.41.  Primetime was a set of […]

    Even as the scripted drama business on the broadcast networks subsides into increasing irrelevance, new players arise who want to take part.  Dramas may not be cost-effective in the way that they once were, but they’re still an unmatched vehicle for branding–just ask AMC–and Netflix, Amazon and Hulu are among the entities who […]

The Presidents Day holiday will cause delays for national U.S. television ratings (live+same day cable and broadcast) for several days. This is how the cable and broadcast nationals should roll out the next week or so. We will update this schedule if anything changes.  (All times Pacific.) Friday 2/18 nationals available Tuesday 2/22 by 2 […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  BROADCAST FINALS ABC:  A rerun AMERICA’S FUNNIEST HOME VIDEOS was at 0.41.  AMERICAN IDOL crashed by three-tenths to 0.65.  A STEP INTO THE MOVIES special was at 0.34. CBS:  With a big NCAA TOURNAMENT lead-in, 60 MINUTES jumped 0.31 to 1.04.  THE EQUALIZER gained 0.03 to 0.65, NCIS: LA rose 0.09 to 0.53, and […]