NETWORK UPDATE:  SUNDAY NIGHT FOOTBALL adjusted up to 7.6, down 0.6 from last week’s final rating.  Both THE SIMPSONS and THE LAST MAN ON EARTH went up 0.1 in final numbers, as did THE GOOD WIFE. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  THE WALKING DEAD climbed 0.52 from last week […]

        NETWORK FINALS:  As with Tuesday night, there was no adjustment for the WINTER OLYMPICS from morning prelims.  Elsewhere, the rerun of AMERICAN HOUSEWIFE lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader led Wednesday cable at 0.66/0.50.  NBC […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT coverage adjusted to 3.6 from the hourly preliminary numbers.  In addition, ABC’s telecast of THE TEN COMMANDMENTS fell 0.1.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  As we sometimes need to note, many cable networks treat their theatrical movie presentations […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

        NETWORK FINALS:  ABC’s NBA game adjusted to 0.44, and FOX’s PBC BOXING adjusted to 0.21.  In addition, CBS’s FBI rerun adjusted up to the next tenth, while at NBC, the KENAN rerun adjusted down to the next-lowest tenth, and the WEAKEST LINK rerun adjusted down two-tenths.         Broadcast […]

      Sometimes a win can also be a disappointment. FOX:  AMERICAN IDOL was the highest rated show on the air last night, and gave FOX the nightly win.  But… its 4.4 was a series Wednesday low, down 0.3 from last week at exactly the point in the season where it should be climbing […]

      NETWORK FINALS:  The new CELEBRITY FAMILY FEUD and THE $100,000 PYRAMID both gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The big winner of Sunday cable was unquestionably Starz, which smashed past HBO and Showtime with a series-high 1.10 rating for […]

        NETWORK FINALS:  There were no changes from the preliminary Wednesday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader led Wednesday cable at 0.61/0.51.  MTV’s THE CHALLENGE jumped 0.17 to 0.50, with the AFTER-SHOW at 0.23, and the lead-in RIDICULOUSNESS at 0.21/0.20.  […]