NETWORK FINALS:  NBC’s primetime NFL PLAYOFFS game adjusted to 5.94.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Apart from an NFL Playoffs pre-show on ESPN, cable was solidly in the CNN fold again on Saturday, led by the 7PM hour at 0.39/0.54/2.8M, with Fox […]

American Idol returned to the air last night, winning the night handily but continuing the show’s long slide from phenomenon to mere mortal status.  The two-hour premiere last night averaged a 6.0 adult 18-49 rating from 8-10 pm, down 19% from last year’s premiere (7.4 rating) and down 38% from the 2011 premiere (9.7 rating). Next […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

  BROADCAST FINALS ABC:  The holiday broadcast diet of specials and reruns has set in, which for ABC meant reruns at 0.42/0.24/0.21. CBS:  An installment of THE PRICE IS RIGHT AT NIGHT was at 0.61.  The KENNEDY CENTER HONORS was at 0.41, up 0.06 from the (postponed) previous edition that aired last June. NBC:  A […]

  A lead-in from THE VOICE always helps. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  BREAKING BAD kicked off its 5th season in fine style for AMC last night, recording the show’s most-watched episode (2.9M viewers, up 14% from the Season 4 premiere), and what should be a 1.4 in the 18-49 demo, a whopping 34% year-to-year increase (2/3 of its viewers were under 50).  That means the show […]

> “Busted” pilots, for those who don’t know, are simply the ones not ordered by their commissioning networks to series.  We’re going to start taking a look at some of last year’s busted pilots here at THE SKED, so it’s worth saying a couple of things about them. First, not all busted pilots are terrible.  […]

  NBC’s Thursday didn’t get any better. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]