DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  The hills were not alive last night. NBC:  The night before Thanksgiving is traditionally an extremely slow one for TV viewing, and networks don’t typically air hour-long infomercials for their own upcoming programming, so it’s certainly premature for NBC to panic about the 1.0 for last night’s THE MAKING OF “THE SOUND OF MUSIC […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  The X Factor ended its season with no miraculous ratings recovery. FOX:  Although THE X FACTOR‘s season finale was up 0.5 from last week to 1.7, that number was down a horrific 1.4 from last year’s finale, barely more than half as strong.  With 3 weekly hours of primetime in the balance, FOX has […]

  AFTERNOON UPDATE:  The news only got worse for FOX, as THE MINDY PROJECT slipped another 0.1 to reach a new low 1.1. TUESDAY CABLE:  In its 2d outing, BEING MARY JANE (BET) fell 0.3 to 1.2, still enough to top last night’s cable originals (although behind an Adult Swim rerun of FAMILY GUY).  PRETTY […]

  For a determinedly noncontroversial guy, there may not have been a television figure in the last twenty-five years more scrutinized than Jay Leno.  He stood at the media epicenter in the 1990s, when he warred with David Letterman for Johnny Carson’s crown, then again when he was both predecessor of and inheritor to Conan […]

Last night’s Winter Olympic coverage on NBC in primetime averaged a 4.9 adult 18-49 rating from 8:00-11:00 pm, but that rating increases to a 5.2 if the 8:00-8:30 half hour is excluded for being free of national commercials.  Either way, it’s a disaster for a night containing the finals of Ladies’ Figure Skating, THE marquee […]

  AFTERNOON UPDATE:  There was no comfort for FOX in the final numbers, which left AMERICAN IDOL at 2.4, and even worse, left SURVIVOR at 2.5, giving the 14-year old reality show veteran its first win over IDOL.  SUBURGATORY, however, eased its own pain by rising 0.2 to 1.6, reversing most of the drop from […]