February 21, 2015



Even in rerun form, SNL40 outperformed the usual NBC Friday line-up.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 FRI.20 Feb

ABC:  It was a strong night for SHARK TANK and 20/20, each up 0.4 from last week to a respective 2.2 and 1.6.  LAST MAN STANDING was steady at 1.3, and CRISTELA dropped 0.1 to 0.9.

CBS:  UNDERCOVER BOSS gained 0.1 to 1.3, and both HAWAII 5-0 and BLUE BLOODS rose 0.2 to 1.4 and 1.5.

FOX:  WORLD’S FUNNIEST FAILS and GLEE remained at their respective 0.8 and 0.6.

CW:  HART OF DIXIE lost 0.1 to 0.4, and was followed by a pair of WHOSE LINE IS IT ANYWAY reruns at 0.3/0.4.

NBC:  The SNL40 rerun scored 1.5, giving the network an extra few tenths from its usual Friday.

The networks air their usual Saturday debris tonight, although FOX has a DAYTONA 500: BASH AT THE BEACH special, and ABC features a COUNTDOWN TO THE OSCARS hour.  Tomorrow, of course, brings THE OSCARS themselves, which will scare away most of the other networks, although AMC couldn’t care less with THE WALKING DEAD and HBO will air its low-rated regular Sunday line-up.

CABLE RATINGS: Come back Monday for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.