A newsmagazine took the crown on a mostly down night. NBC:  There must have been some reason why DATELINE zoomed 0.6 from last week, increasing its rating by more than 50% and topping the night with a 1.7.  Whatever it was, the show should consider trying it again.  The evening started with a decent 1.5 […]

  Note:  All times PST 5:01PM:  Wasting no time, here’s Ricky Gervais with his first monologue since the very different world of 2016.  5:02PM:  Not exactly testing the limits with jokes about “Wild Hogs” and Joe Pesci whacking people. 5:05PM:  The crowd hasn’t had enough to drink yet to even pretend this monologue is funny. […]

  OLYMPICS ratings were due to drop last night, and they did–steeply. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

NBC’s Deception premiered to a 2.0 adult 18-49 rating in the fast nationals last night (very close to our 1.9 rating forecast).  Look for the series to go down a few tenths from here in the next few weeks.  Biggest Loser (2.4 rating from 8-10 pm) beat our 2.1 rating forecast and is off to a solid start. […]

  A crossover helped re-launch the ABC line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  The NFL’s preseason isn’t as dominant as the league will shortly become, but it does the job. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

  FX’s new series THE AMERICANS got off to a fast start last night, with a 1.2 in the 18-49 demo for its initial airing at 10PM, and 3.2M total viewers.  (Those numbers get bumped up to 2.0 and 4.7M when late-night re-airings are added.)  The 10PM numbers were comparable to the launches of American […]

No good news for anyone last night. ABC:  It was never clear why ABC renewed BODY OF PROOF, which had marginal ratings last season (reportedly foreign sales played a part, as the network’s in-house studio produces the show), but last night’s season premiere certainly didn’t justify the decision.  Despite very little competition on the other […]