>Don't trust the premiere rating. ABC: If DON'T TRUST THE B– IN APT 23 can continue to retain 70% of its MODERN FAMILY lead-in, it'll be a comfortable win. Now that its premiere marketing blitz is over, we'll find out in the next week or 2 whether it can. FAMILY, SUBURGATORY and THE MIDDLE all […]

> A lot can happen between the creation of a TV pilot in the spring and the production of episodes for the regular season: a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have had their own turnover) give plenty of notes, helpful and otherwise, and critics begin to […]

Week 37 of the broadcast season (May 28-June 3) recently concluded, the first full week of summer as defined by the broadcasters with almost all scripted shows in repeats and summer reality shows dominating the airwaves.  The results were not pretty.  NBC won the week with a 1.48 rating with Adults 18-49 (thanks to America’s […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

ABC won Week 40 of the broadcast season (June 18-24) with a 2.37 Adult 18-49 rating in prime time, its second weekly win in a row (thanks to two NBA Finals games — #4 and #5).  But ABC could really have used a Game 6 on Sunday.  Last year, the second week of the NBA […]

  USA:  The season premieres of WHITE COLLAR and COVERT AFFAIRS were significantly down from last year’s summer launches, and we won’t know until next week if that’s attributable to premiering against baseball’s All-Star Game, with its older male audience.  (Last year, the shows debuted in June instead of July.)  Collar had a 1.0 in […]

Last night, NBC averaged a preliminary 11.4 rating with Adults 18-49 in prime time.  This edges the Beijing rating for the same night, which itself towered over the other recent summer Games.  Last night the NBC rating peaked at a 13.5 in the 9:30 half hour and held steady at a 13.3 in the 10 […]

  SHARK TANK led the way. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  […]