Another night with nothing on network television even scoring a 2 rating.  It’s a virtual guarantee that True Blood, airing in 25% of US homes, will top everything on broadcast television for the evening. ABC:  The network earned the nightly win, with both SECRET MILLIONAIRE and EXTREME MAKEOVER: WEIGHT LOSS EDITION at 1.5.  That was […]

  Not even football is immune from broadcast ratings erosion. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

An abysmal night of television Friday night for the most part, with the top-rated broadcast network (ABC) averaging a 1.1 preliminary Adult 18-49 rating.  NBC was a close second at a 1.0 rating from 8-11 pm, but NBC News distinguished itself in the 10 pm hour with adept coverage of the Jerry Sandusky guilty verdicts […]

  BIG BROTHER outrated preseason NFL football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

FOX’s coverage of the Major League Baseball All-Star Game is averaging a 2.9 preliminary rating with Adults 18-49.  Remember, that fast nationals do not correctly measure live sports programming.  After the west coast is properly counted in the official nationals, FOX could be looking at a 3.2 or 3.3 rating for the game.  I guess that would […]

  Not many people will mourn THE KILLING.  AMC’s serialized mystery saga began with a great head of steam, and seemed poised to become the network’s next big show, but it became increasingly frustrating to watch.  Its signature blunder was not solving the Rosie Larsen murder after its initial 13 hours, as it seemed to […]

  Status was mostly quo in the Sunday night cable ratings. HBO:  The craziness that is TRUE BLOOD was down just a tick from last week, still overwhelmingly beating the rest of cable with 2.6 (and almost 80% of its viewers under 50).  It’s always fun to watch Denis O’Hare chewing scenery (and people), and […]

  Note that MONDAY NIGHT FOOTBALL local preemptions may affect final ratings for NBC and ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]