A low-key Labor Day. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

Last night, NBC averaged a preliminary 11.4 rating with Adults 18-49 in prime time.  This edges the Beijing rating for the same night, which itself towered over the other recent summer Games.  Last night the NBC rating peaked at a 13.5 in the 9:30 half hour and held steady at a 13.3 in the 10 […]

NBC’s Stars Earn Stripes is showing all the appeal of host General Wesley Clark’s 2004 Presidential campaign: the show plummeted to a preliminary 1.1 Adult 18-49 rating at 9 pm last night, down from its already weak 1.7 premiere rating last week.  At 8 pm, a repeat America’s Got Talent pulled the identical rating, showing that series has no […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

Because primetime football affected 3 of the networks, last night’s numbers are still something of a mess, but this much is clear–the Emmys were down. ABC:  The EMMY AWARDS fell 10% from last year to 3.8, and speculation will center on the combination of increasingly cable-centric awards going to less-watched shows, the tedium of Modern […]

NBC will win another Sunday in the fall, although it will be one of the lower-rated Sunday Night Football nights of the season.  The 5.3 rating with Adults 18-49 in the fast nationals from 7:30-11 pm last night should go up to a 6.0 rating for the night when the Pacific and Mountain time zone […]

  A strong night for NBC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  BBCAmerica has renewed its first original scripted drama COPPER for a 2d 13-episode season in 2013.  The network claims a total audience of 1M+ per episode, but that must count multiple airings and other platforms, since its most recent episode had about half a million viewers in its initial airing.  As a period piece, […]