Even the NBA PLAYOFFS didn’t make much impact. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  So-so results for FOX’s arrivals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  No real winners. FOX:  People forget just how much NEW GIRL had slipped since the heady days of its premiere–although it sounds awful to compare last night’s pair of 2.7s to that 4.8 start a year ago, the evening’s numbers were completely consistent with what the series was doing last spring.  The good news […]

  We are pleased to present updated cable charts, providing even more relevant data each day. The color-coded Demographic Detail chart now includes the Top 50 Original Cable Telecasts (previously Top 40), and we have added ratings for three new demographic groups that are very important to advertisers and programmers, which means you will now see […]

Tuesdays this fall look like another win for CBS.  Last fall, FOX battled CBS to a draw on Tuesdays, partly because New Girl started at a smash-hit pace, then CBS moved ahead in the spring.  But with Glee moving off the night to create a Tuesday block of four half-hour comedies, and with heavy new comedy competition for the […]

  CW’s experiment with historical romance didn’t get off to a great start. CW:  An 0.8 isn’t a terrible number for CW, so if REIGN can manage to hold there, it has a chance.  But its debut was 0.2 below the launch of The Originals, and a big 0.4 under last year’s premiere of Beauty & […]