The latest display of Disney corporate synergy didn’t move the needle much. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  The WINTER OLYMPICS adjusted up by 0.2.  Elsewhere, the BROOKLYN NINE-NINE rerun lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA ALL-STAR GAME predictably took the night with 2.76, up 0.13 from 2016 (which faced THE WALKING […]

  Due to Thanksgiving, unless otherwise noted comparisons are to 2 weeks ago. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

> PRIME SUSPECT had an awful 1.3 rating in 18-49s last week, despite NBC’s having given it a vote of confidence with an order for 6 additional scripts, which would allow for continuous production should the show receive a back order of episodes.  Notwithstanding that ratings setback, the Peacock is going all-in on its commitment […]

  NETWORK UPDATE:  BACKPACKERS adjusted down to a truly horrifying 0.1 rating, which would get it canceled on most cable networks. MONDAY CABLE:  An even bigger night than usual for VH1, where LOVE & HIP-HOP ATLANTA and HIT THE FLOOR were both up 0.2, to 2.1 and 1.2 respectively.  (The former’s re-airing added another 0.8.)  […]

        NETWORK FINALS:  The primetime CBS NCAA TOURNAMENT games adjusted to 0.83/1.08.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The NCAA TOURNAMENT and related programming occupied the Top 21 slots on Saturday cable, with TBS games at 0.95/0.78/0.61/0.55, TNT at 0.59/0.51/0.31/0.30, and Tru at 0.55/0.51/0.33.  […]

  CW’s good-humored not-Gilmore Girls small town romance HART OF DIXIE concluded its first season tonight with the same pleasant, likable, unthrilling touch it’s had since last fall. Hart isn’t really about plot–to the extent it works, it’s all about charm.  The series set up its central situation in the pilot:  go-getter New York doctor […]

> VEEP:  Sundays 10PM on HBO – Potential DVR Alert   Although of course it made all the sense in the world to precede tonight’s premiere of its new political comedy VEEP with the trailer for its upcoming political comedy-drama, Aaron Sorkin’s The Newsroom, in some ways HBO might have considered thinking twice.  Both Sorkin […]