It was almost like football season last night, with a sports overrun claiming Sunday’s biggest rating by far. CBS:  Per Mitch Metcalf:  “The Masters over-run into CBS prime time last night (including two sudden-death playoff holes) averaged a 4.1 fast national rating with adults 18-49, which we are adjusting up to 4.7 to reflect […]

  Declines and disappointments. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

        NETWORK FINALS:  As expected, lots of adjustments on every network except CW.  The PRESIDENTIAL DEBATE rose across the board, by 0.3-0.6.  In addition, CBS aired a pre-debate episode of LOVE ISLAND at 0.6, and NBC’s WEAKEST LINK premiere gained 0.1 in final numbers.         Broadcast Official Nationals Program […]

        NETWORK FINALS:  There were no changes from the preliminary ratings for Monday’s broadcast shows.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC’s LOADED had a disastrous launch at 0.08, losing most of its PREACHER lead-in, as that show went up 0.02 to 0.42.  On […]

  THE BACHELOR took the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

Demographic ratings for the Quarterfinals of the 2014 World Cup are starting to roll in.  The two matches on Friday July 4 were a mixed bag.  The 11:30 am match on ESPN2 (Germany vs France) averaged 4.2 million viewers of any age, ranking #14 out of 58 matches for this year’s World Cup but the […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday January 11 and Sunday January 12, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population.   NFL Playoffs: Divisional Weekend Saturday 19.5 rating FOX 4:30 NFC New Orleans-Seattle (+4% from 18.7 for […]

  The networks found little that was tasty in their Halloween bags last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]