The newcomers arrived low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

The NBA playoffs are really starting to lose steam, as the games this weekend were generally about 30% down from last year (or about two full household rating points lower).  The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday May 25, Sunday May 26 and Monday May […]

  FOX has unveiled a set of schedules that will shift throughout the season–and even into Summer 2014.  Let’s take a look. FALL MONDAY 8PM:         Bones/Almost Human 9PM:         Sleepy Hollow FOX didn’t want to launch back-to-back new dramas in the fall, so Bones will set up Sleepy Hollow‘s debut until an unspecified (post-baseball) date in […]

        NETWORK FINALS:  The only changes from preliminary ratings were 0.1 declines for the 8PM/9PM CBS reruns.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Another big day and night for COLLEGE FOOTBALL bowl games on ESPN, at 1.31 (Utah vs. Texas)/0.68/0.59.  CNN’s primetime NEW YEAR’S […]

  BROADCAST FINALS:  Most of the broadcast networks aired reruns on Thanksgiving.  NBC of course had the primetime NFL game, which at 7.08 was 1.42 higher than last year’s game.  FOX, though, took the honors with the afternoon game at a massive 12.46, and not wanting to waste that lead-in, the network aired episodes of […]

  BLINDSPOT may already be in trouble. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

> Disclaimer:  Network pilots now in circulation are not necessarily in the form that will air in the Fall.  Pilots are often reedited and rescored, and in some cases even recast or reshot.  So these critiques shouldn’t be taken as full reviews, but rather as a guide to the general style and content of the […]

        NETWORK FINALS:  We expected lots of sports- and weather-driven adjustments from Friday prelims, and here they are.  CBS’s NFL PRESEASON game gained 0.2 to 1.2.  ABC’s WHAT WOULD YOU DO rerun and 20/20 each dropped 0.1 to a respective 0.7/0.7.  FOX’s MASTERCHEF reruns lost 0.1 to 0.5/0.5.  And CW’s MASTERS OF […]