January 9, 2015



Things didn’t get much better for AMERICAN IDOL on its second night.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 THU 8 Jan

FOX:  AMERICAN IDOL’s 3.0 was down 0.2 from Wednesday’s premiere, and down a more serious 0.9 from last year’s first Thursday episode.

CBS:  Although THE BIG BANG THEORY was easily the highest-rated show of the night, its 4.5 was down a slightly scary 1.2 from the parallel night last year.  MOM hit a new high 2.8.  (Both BIG BANG and MOM were up steeply from their last new episodes, by  0.6/0.5, but those aired during the holiday season.)  2 1/2 MEN was up 0.3 to 2.2, but that was still lower than the 2.4 that canceled THE CRAZY ONES had in that slot last year.  THE MCCARTHYS and ELEMENTARY were each up 0.1, to `1.7 and 1.4.

NBC:  PARENTHOOD returned for its last 4 episodes, and was up 0.1 to 1.4, enough for a tie in the very weak 10PM hour.  Earlier, THE BIGGEST LOSER was up 0.4 to 1.3 (again, this is a comparison to a holiday-season run), BAD JUDGE gained 0.3 to 0.8, and A TO Z rose 0.2 to 0.6 as they pack up for their exits.

ABC:  THE TASTE was up 0.2 to 0.9, preceding a HOW TO GET AWAY WITH MURDER rerun at 0.7.

CW:  A run of the Jennifer Lawrence horror movie HOUSE AT THE END OF HTE STREET managed 0.3.

GLEE starts its final season tonight, and NBC airs a pre-GOLDEN GLOBES special, while HART OF DIXIE, which had an odd “season premiere” on a Monday in December, starts its regular run.  On cable, Cinemax returns the fabulously gonzo BANSHEE to the schedule.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year.

Daily Comp 3way 2015 THU 8 Jan

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day, as the ratings delivery schedule returns to normal at long last.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.