ABC finally premiered its entire Friday night lineup, and it won the night, won each half hour, and averaged a 2.0 rating (an extremely difficult feat on a Friday night with a regular schedule).  Last Man Standing starring Tim Allen returned for a second season and claimed a 1.9 rating.  It might be awful and unfunny, […]

  Due to the Thanksgiving weekend holiday last week, comparisons are to 2 weeks ago unless otherwise noted. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

Last night the regular CBS Thursday schedule tied its season high (premiere night) with a 3.4 adult 18-49 rating in the fast nationals from 8-11 pm.  Last night is also up over the same night last year (2.8) and up over the season average last year at this point (3.2).  In contrast ABC and FOX […]

  New episodes of regular network series will be few and far between for the next 2 weeks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

Here are the weekend sports ratings for Saturday and Sunday July 23-24, 2016.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size.   For comparison, here is the same chart for the same weekend last year, July […]

As usual, the late afternoon (4:30 pm) game was the highest-rated of the four Sunday NFL time periods (a 14.2 HH rating on CBS  in the 56 metedred-markets, mostly Pittsburgh at Baltimore).  However, the single game on FOX averaged a 13.5 HH rating (a combination of Minnesota at Green Bay at 1 pm and Tampa […]

Here are the weekend sports ratings for Saturday and Sunday August 6-7, 2016.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size.     For comparison, here is the same chart for the same weekend last year, […]

NBC comes up with a Wednesday night formula that works:  air against no competition. NBC:  With reruns on three other networks and a weak reality show on the fourth, NBC went to town on Wednesday night, with season highs galore.  WHITNEY (which has been adjusted creatively a great deal from last season, but to little […]