Yesterday we did our homework and reviewed the groundrules for calculating the meaning of primetime network ad rates listed by Ad Age in its yearly survey.  So… all that being said, where are the networks making their money this season?  Or not? A quick refresher on some critical numbers:  the typical 1-hour TV episode has […]

  It’s always an advantage for shows to know they’re being renewed as quickly as possible.  With that security in hand, they can shore up their writing staffs before newly-ordered series begin making their picks, start preparation for next season’s production, and in the case of increasingly plot-heavy serialized dramas, begin planning out the story […]

        NETWORK FINALS:  SURVIVOR, THE MASKED SINGER and THE GOLDBERGS gained 0.1 in final numbers, while the SWAT rerun lost the same.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Cable news was again at the top, with Fox News’s SPECIAL REPORT WITH BRET BAIER (i.e. […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Welcome to the Broadcast News & Late Night Series report, a weekly round-up of broadcast series that air outside primetime such as the 6:30 pm weeknight newscasts, the 7-9 am news and interview shows and the late night comedy series. Other weekly news and late night series such as Saturday Night Live and the Sunday […]

NBC will win another Sunday in the fall, although it will be one of the lower-rated Sunday Night Football nights of the season.  The 5.3 rating with Adults 18-49 in the fast nationals from 7:30-11 pm last night should go up to a 6.0 rating for the night when the Pacific and Mountain time zone […]

A blah night for network TV. FOX:  AMERICAN IDOL may not be the behemoth it used to be, but it’s not going anywhere either, down just a tick to a still-powerful 5.4.  That’s higher than the combined ratings for ABC, CBS and FOX on the night. ABC:  It’s not much of a surprise that THE […]