> The X Factor won Thursday (the fourth of the season) with a 3.6 Adult 18-49 rating.  The Thursday track for X Factor has been 4.3…3.9…4.0…3.6.  The 3.6 will probably go up to a 3.7 or 3.8 in the official nationals later today, but FOX has to be mildly disappointed there is not a 4 […]

Valentine’s Day didn’t heart network television, especially early in the evening. ABC:  About the best that can be said about the 1.3 debut of ZERO HOUR is that it edged out NBC and CW for 3rd place in the hour.  It’s a terrible start for a densely-plotted, serialized show that’s unlikely to lure many viewers […]

30 Rock sinks like a stone. NBC:  Yes, things could get worse for NBC’s Thursday.  30 ROCK, making its final season debut, kicked off with a dreadful 1.3, down in every measurable respect (last season’s premiere, last season’s finale, last season’s average, Community‘s premiere last season in that timeslot).  That being the case, you almost […]

  By CBS standards, the network is making a large number of moves with its 2013-14 schedule.  Changes are in store for Monday, Tuesday, Thursday and Friday–including finally pulling the trigger on a 4-sitcom Thursday.  Let’s run through it. MONDAY 8PM:          HOW I MET YOUR MOTHER 8:30PM:     WE ARE MEN 9PM:          2 BROKE GIRLS 9:30PM:     […]

  A good night for NBC and FOX. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

Another new show could be headed for the exits. ABC:  666 PARK AVENUE continued to fall, down another 0.2 to 1.5, and only a deal with the devil is likely to save it.  Worse for ABC, though, might have been the 3.0 for ONCE UPON A TIME, down 0.4 from last week, and looking like […]

  The night before Sweeps was a dim one. FOX:  AMERICAN IDOL lost 0.2, for a 3.2 that was 0.1 above its series low and just half a point above Survivor. ABC:  HOW TO LIVE WITH YOUR PARENTS (FOR THE REST OF YOUR LIFE) survived one week without a new MODERN FAMILY lead-in, but two […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]