The NCAA Men’s Basketball Tournament continues to lag prior years.  Heading into the Final Four this weekend, March Madness is down -10% in total viewers 2+ across the four network partners and down -23% with men 18-34. This past weekend (the Regional Finals and the end of the Elite Eight Round) should be approaching 15 […]

  Crossovers work. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  The […]

        NETWORK FINALS:  All of Easter Sunday’s low numbers stayed in place, except that 60 MINUTES gained 0.1 in final numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC’s THE WALKING DEAD moved toward next week’s season finale with a 5.83, down 0.21 from last week, […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT coverage adjusted to 3.6 from the hourly preliminary numbers.  In addition, ABC’s telecast of THE TEN COMMANDMENTS fell 0.1.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  As we sometimes need to note, many cable networks treat their theatrical movie presentations […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT coverage adjusted to 1.3/1.1/1.9 from the initial 1.7/1.5/1.6.  Elsewhere, SLEEPY HOLLOW gained a much-needed 0.1 in final numbers, while the rerun VAMPIRE DIARIES lost the same.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS’s NCAA TOURNAMENT Sweet 16 coverage took […]

  A generally foul Easter Sunday for all the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 26 and Sunday March 27, 2016. The 56 markets (out of 210 total) cover about 70% of the US television population. Click here for sports ratings from the same calendar weekend last year. NBA n/a College Basketball NCAA […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###